Linda Sandholm in

Linda Sandholm

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Regional Category Manager Marketing & Sales Procurement at Carlsberg Group
📍 Helsinki Metropolitan Area, Finland

Linda Sandholm is a Global Procurement Category Leader with over 20 years of international experience in strategic and sustainable sourcing. Currently the Regional Category Manager at Carlsberg Group, she has driven procurement strategies across diverse sectors including energy, retail, and tech. She holds an executive education from Aalto University.

Her career features a unique pivot from leading Global Product Marketing for smart devices at Microsoft to specializing in international procurement.

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Experience
22 Years
Current Role
Regional Category Manager Marketing & Sales Procurement
Job Level
Middle
Location
Helsinki Metropolitan Area, Finland
Personality Overview

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Decision Approach
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Priorities

Topics Linda cares about

AI in Procurement
Her professional headline and certifications highlight a specific interest in leveraging artificial intelligence within the procurement field.
Sustainable Sourcing
Holds a certification in Strategic Sustainability for Business and managed sustainability services procurement in her previous role at Neste, indicating a strong professional focus.
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Career

Work history

8-2025
Regional Category Manager Marketing & Sales Procurement
Carlsberg Group
4-2021 - 7-2025
Global Procurement Manager, Indirect Procurement
Neste
8-2018 - 12-2020
Category Manager, Indirect Procurement
Finnair
1-2015 - 6-2018
National Purchaser, Indirect Procurement, Finland. Regional Category Manager Marketing
IKEA
2-2013 - 11-2014
Senior Manager, Global Smart Devices Product Marketing
Microsoft Mobile Oy
In the press

Media appearances

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Education
11-2020 - 4-2021
Executive Education Program
Aalto University
11-2020 - 3-2021
Executive Program
Aalto University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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