Linda Sandholm

Critic
DISC Type : C

Regional Category Manager Marketing & Sales Procurement at Carlsberg Group

Helsinki Metropolitan Area, Finland

Overview

Linda Sandholm is a Global Procurement Category Leader with over 20 years of international experience in strategic and sustainable sourcing. Currently the Regional Category Manager at Carlsberg Group, she has driven procurement strategies across diverse sectors including energy, retail, and tech. She holds an executive education from Aalto University.

Her career features a unique pivot from leading Global Product Marketing for smart devices at Microsoft to specializing in international procurement.

Personality Overview

Negotiator

Precise

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

AI in Procurement
Her professional headline and certifications highlight a specific interest in leveraging artificial intelligence within the procurement field.
Sustainable Sourcing
Holds a certification in Strategic Sustainability for Business and managed sustainability services procurement in her previous role at Neste, indicating a strong professional focus.
Marketing Procurement
This is her current specialty at Carlsberg Group and was a key responsibility in a prior regional role at IKEA, showing deep expertise in this category.

Media Appearances

Linda has no verified media appearances

Work History

8-2025
Regional Category Manager Marketing & Sales Procurement at Carlsberg Group
4-2021 - 7-2025
Global Procurement Manager, Indirect Procurement at Neste
8-2018 - 12-2020
Category Manager, Indirect Procurement at Finnair
1-2015 - 6-2018
National Purchaser, Indirect Procurement, Finland. Regional Category Manager Marketing at IKEA
2-2013 - 11-2014
Senior Manager, Global Smart Devices Product Marketing at Microsoft Mobile Oy

Education

11-2020 - 4-2021
Executive Education Program from Aalto University
11-2020 - 3-2021
Executive Program from Aalto University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Helsinki Metropolitan Area, Finland Job Level : Middle Designation : Regional Category Manager Marketing & Sales Procurement at Carlsberg Group
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Linda

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Linda take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Linda

Personality Compatibility


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