Jon Asher

Questioner
DISC Type : c

Founder at NewCo

San Francisco, California, United States

Overview

Jon Asher is a technologist and multi-time founder with deep experience leading ventures in AI, logistics, and decarbonization. He founded MileZero, a last-mile SaaS platform, and NewCo, which focuses on deterministic AI. A University of Michigan graduate, he excels at turning complex technical requirements into actionable plans.

He was the founding director of product for NetworkForGood, the internets first nonprofit fundraising portal, which has processed over $3 billion in donations.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Mission-Critical AI
His current company, NewCo, is developing deterministic AI for mission-critical applications, reflecting his focus on high-impact deep tech.
Climate & Energy Tech
He founded Energize to focus on decarbonizing transportation, advises climate startups, and has evaluated pathways to zero-emission deliveries.
SaaS Logistics
As founder and CEO of MileZero, he built and scaled a SaaS platform to automate and optimize e-commerce logistics for enterprise retailers and parcel carriers.

Media Appearances

Jon has no verified media appearances

Work History

5-2025
Founder at NewCo
8-2023
Founder at Energize
12-2020
Startup Advisor at Climactic
2-2024 - 4-2024
Fleet Strategy at Sherpa Delivery
8-2019
Co-Founder & CEO at MileZero

Education

BA / Honors from University of Michigan
Education details unavailable from Grinnell College

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder at NewCo
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jon take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jon

Personality Compatibility


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