Bruce Witz

Observer
DISC Type : ic

Co-founder & CEO at NewCo

Beverly Hills, California, United States

Overview

Bruce Witz is a serial entrepreneur specializing in social media applications. He is the co-founder of Clique, a content curation app, and previously co-founded and served as CEO of Pheed, a successful multimedia social platform. His background includes roles in system architecture at Netflix and product development at Google, supported by a Masters degree from MIT.

His former company, Pheed, became the #1 social app in the Apple App Store in 2013, briefly surpassing giants like Facebook and Twitter.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Social Media Apps
Co-founded two social platforms, Pheed and Clique, demonstrating a deep and continued focus on creating new consumer social experiences and online communities.
Startup Ventures
As a repeat founder, he has experience leading companies from the initial idea phase through to launch, fundraising, and eventual acquisition.
Content Curation
His latest venture, Clique, is a platform focused on helping users create and share collections of content, indicating an interest in new forms of digital curation.

Media Appearances

Bruce has no verified media appearances

Work History

3-2014
Co-founder & CEO at NewCo
10-2012 - 3-2014
CEO at Pheed
4-2005 - 2-2008
Director Business Development at Koolanoo Group
3-2003 - 3-2005
Product Development at Google
3-2002 - 3-2004
System Architecture at Netflix

Education

1999 - 2002
Master's degree from Massachusetts Institute of Technology
1996 - 1999
Bachelor's degree from NYU

More Information

Social Presence :

Prographics :

Exp : 18 Location : Beverly Hills, California, United States Job Level : Leadership Designation : Co-founder & CEO at NewCo
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bruce

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bruce take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Bruce

Personality Compatibility


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