Jon Clark

Enthusiast
DISC Type : i

Company Owner at Fruit World International Ltd

Spalding, England, United Kingdom

Overview

With over 35 years in the fresh produce industry, Jon Clark is the owner of Fruit World International, specializing in marketing sweet cherries and cranberries for select global growers. His expertise spans the entire supply chain, from procurement and sales to brand building. He is an alumnus of Spalding Grammar School.

Outside of his professional life, Jon is the founder of a football prediction competition, showcasing his passion for the sport. He is deeply committed to supporting growers, promoting sustainable and ethical practices, and delivering exceptional value and service within the fruit industry.

As Managing Director of FGA Farming, he managed the acquisition of two cherry farms, creating the largest individual grower of cherries in the UK.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Grower Partnerships
His career is built on creating value for growers, from leading a grower-owned business to now managing marketing for a select group of growers at his own company.
Fruit Innovation
He shows keen interest in industry advancements, highlighting a partnership to create a stoneless cherry as a potential "game changer" for the consumer market.
Football Predictions
He is the founder of a football prediction league, indicating a personal passion for the sport and organizing community activities.

Media Appearances

Jon has no verified media appearances

Work History

9-2023
Company Owner at Fruit World International Ltd
10-2023 - 2-2025
Retail Director - EMEA at AgroFresh
1-2017 - 9-2023
Managing Director at Fruit Growers Alianza Ltd
3-2022 - 2-2023
Director at FGA Farming Ltd
2-2020 - 3-2022
Managing Director at FGA Farming Ltd

Education

1983 - 1989
Education details unavailable from Spalding Grammar School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Spalding, England, United Kingdom Job Level : N/A Designation : Company Owner at Fruit World International Ltd
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jon

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Jon take some risk or not?

  • They can take some low-probability risks if needed.

You And Jon

Personality Compatibility


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