Jon Craton

Observer
DISC Type : ic

Chairman of Future Forest Company at The Future Forest Company | B Corp™

Bristol, England, United Kingdom

Overview

Jon Craton is a serial entrepreneur and investor with a background in software and technology. He serves as Chairman for The Future Forest Company, focusing on nature restoration, and Science Creates Ventures, which fosters deep tech innovation. He holds a BSc(Hons) from the University of Bath.

Jon is deeply committed to environmental causes, leveraging his entrepreneurial experience to combat climate change through market-leading reforestation projects. He is also passionate about developing the Bristol area into a global center for scientific and engineering-led businesses, supporting a new generation of entrepreneurs.

He co-founded Zynstra, a cloud computing startup that was successfully acquired by Hewlett Packard Enterprise (HPE).

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Nature Restoration
As Chairman of The Future Forest Company, he is actively involved in large-scale reforestation and nature restoration projects to combat climate change and biodiversity loss.
Deep Tech Investing
He chairs Science Creates, an ecosystem that supports scientists and engineers in building disruptive businesses from scientific discoveries, establishing Bristol as a deep tech hub.
Entrepreneurial Success
As a proven serial entrepreneur, he co-founded and scaled Zynstra, a cloud computing company, through to a successful acquisition by Hewlett Packard Enterprise.

Media Appearances

Jon has no verified media appearances

Work History

5-2025
Chairman of Future Forest Company at The Future Forest Company | B Corp™
9-2020
Chairman at Science Creates
1-2019 - 10-2024
Chairman and Investor at Rosa Biotech
1-2012 - 12-2019
Chairman & Co-Founder at Zynstra
3-2007 - 12-2017
Non Executive Director at PowerOasis

Education

1983 - 1986
BSc(Hons) from University of Bath

More Information

Social Presence :

Prographics :

Exp : 30 Location : Bristol, England, United Kingdom Job Level : N/A Designation : Chairman of Future Forest Company at The Future Forest Company | B Corp™
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jon

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jon

Personality Compatibility


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