Jon Greenwood

Energizer
DISC Type : I

Chief Executive Officer (to 2024) at Direct Line Group

Halifax, England, United Kingdom

Overview

Jon Greenwood is a seasoned insurance executive with over 30 years of experience, recently serving as Acting CEO of FTSE 250 company Direct Line Group. His career is marked by leadership through significant business transformation, M&A, and deep knowledge of the general insurance and banking sectors.


After stepping in as Acting CEO, he notably chose not to pursue the permanent position, opting instead to develop a portfolio career with non-executive roles.

Personality Overview

Relationship Oriented

Full Of Energy

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Business Turnaround
Appointed Acting CEO at Direct Line to restore the balance sheet and drive performance during a period of significant headwinds.
Insurance M&A
Has a significant M&A record, playing a key strategic role in the 2023 sale of Direct Line's brokered commercial business.
Commercial Insurance
Previously led Direct Line's Commercial Division, overseeing a portfolio of businesses including Direct Line for Business, NIG, and Farmweb.

Media Appearances

Jon has no verified media appearances

Work History

Chief Executive Officer (to 2024) at Direct Line Group
11-2022 - 1-2023
Chief Commercial Officer at Direct Line Group
11-2022
Managing Director, Commercial Division – Direct Line at Direct Line Group
Board Member at Association of British Insurers
Managing Director, Home, Pet and Travel at RBS

Education

Jon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 1 Location : Halifax, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer (to 2024) at Direct Line Group
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jon

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jon take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jon

Personality Compatibility


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