Owen Morris in

Owen Morris

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CEO Aviva Personal Lines at Aviva
📍 United Kingdom

Owen Morris is the CEO of Personal Lines at Aviva, leveraging an extensive background in data science and actuarial science. A Fellow of the Institute of Actuaries, he previously led Avivas global data practice, Quantum. He studied Mathematics at the University of Reading and completed an executive leadership program at Oxfords Saïd Business School.

Outside of work, he is married with two young children and enjoys spending time with his family. He is a passionate advocate for diversity and inclusion, championing workplace programs for individuals with additional educational needs and co-chairing a related industry working party.

He is the co-chair of the Diversity Analytics working party for the Institute of Actuaries.

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Experience
8 Years
Current Role
CEO Aviva Personal Lines
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Owen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Owen cares about

Data-Driven Insurance
As the former head of Aviva's global data science practice, he focused on using AI and analytics for risk, pricing, and creating frictionless customer experiences.
Business Growth
He recently led the acquisition of Direct Line Group's personal lines business to accelerate Aviva's growth and build a leading position in the market.
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Career

Work history

7-2025
CEO Aviva Personal Lines
Aviva
4-2021 - 7-2025
Managing Director, Personal Lines, UKGI
Aviva
12-2017 - 7-2025
Managing Director, Aviva Quantum
Aviva
In the press

Media appearances

Owen Morris: Aviva's personal lines growth is centred on being consistent, not flashy. Featured in Insurance Times
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Aviva's MD of personal lines on what's shaping growth in the market. Featured in Insurance Business Magazine
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Education
2013 - 2014
Executive Leadership Programme
Saïd Business School, University of Oxford
1996 - 1999
Mathematics
University of Reading
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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