Owen Morris

Balancer
DISC Type : S

CEO Aviva Personal Lines at Aviva

United Kingdom

Overview

Owen Morris is the CEO of Personal Lines at Aviva, leveraging an extensive background in data science and actuarial science. A Fellow of the Institute of Actuaries, he previously led Avivas global data practice, Quantum. He studied Mathematics at the University of Reading and completed an executive leadership program at Oxfords Saïd Business School.

Outside of work, he is married with two young children and enjoys spending time with his family. He is a passionate advocate for diversity and inclusion, championing workplace programs for individuals with additional educational needs and co-chairing a related industry working party.

He is the co-chair of the Diversity Analytics working party for the Institute of Actuaries.

Personality Overview

Slow To Decisions

Risk-Averse

Empathetic

Even if it takes time, they prefer following the process.  They are comfortable taking a long term view. They are polite and respectful but practical.

Topics They Care About

Data-Driven Insurance
As the former head of Aviva's global data science practice, he focused on using AI and analytics for risk, pricing, and creating frictionless customer experiences.
Business Growth
He recently led the acquisition of Direct Line Group's personal lines business to accelerate Aviva's growth and build a leading position in the market.
Diversity & Inclusion
Actively co-chairs the Diversity Analytics working party and publicly supports workplace programs for interns with additional educational needs.

Media Appearances

Owen Morris: Aviva's personal lines growth is centred on being consistent, not flashy. Featured in Insurance Times

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Aviva's MD of personal lines on what's shaping growth in the market. Featured in Insurance Business Magazine

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Aviva names Owen Morris UK personal lines CEO as Direct Line deal completes. Featured in Insurance Age

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Work History

7-2025
CEO Aviva Personal Lines at Aviva
4-2021 - 7-2025
Managing Director, Personal Lines, UKGI at Aviva
12-2017 - 7-2025
Managing Director, Aviva Quantum at Aviva

Education

2013 - 2014
Executive Leadership Programme from Saïd Business School, University of Oxford
1996 - 1999
Mathematics from University of Reading

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Leadership Designation : CEO Aviva Personal Lines at Aviva
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Insights For Selling To Owen

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Focus on making them comfortable before really commencing the sales motion

DONT's

  • Ensure that you don’t seem disinterested when speaking to them
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Skip mentioning details that are confusing

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Owen is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Owen

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Owen move?

  • They can be very slow in making decisions.
  • Can Owen take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Owen

Personality Compatibility


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