Jon Heathcote

Enthusiast
DISC Type : i

Direct Marketing Consultant at Royal Mail MarketReach

Harrogate, England, United Kingdom

Overview

Jon Heathcote is a Direct Marketing Consultant at Royal Mail MarketReach, specializing in driving ROI from direct mail and door-to-door campaigns for retail, motor, and FMCG markets. With a background in business from Leeds Beckett University and a GDPR certification, he has an extensive history in customer data and database insight for major brands like Matalan and Iceland Foods.

A unique aspect of his career is his deep specialization in managing customer planning and database insight teams for prominent UK home shopping brands, including Freemans, Grattan, and Look Again.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Direct Mail ROI
His role at Royal Mail MarketReach focuses on helping clients achieve the best return on investment from direct mail and door-to-door marketing campaigns.
Customer Data Insight
His career includes senior roles like Head of Database Insight and Data Analysis Manager, focusing on CRM and consumer insight solutions for major retailers.
Retail Marketing
He has extensive experience working with top UK retail, FMCG, and manufacturing brands, including Matalan, Iceland Foods, and Freemans Grattan Holdings.

Media Appearances

Jon has no verified media appearances

Work History

7-2013
Direct Marketing Consultant at Royal Mail MarketReach
1-2010 - 7-2013
Direct Marketing Consultant - Forward Thinking consultancy at St Ives plc
9-2003 - 7-2009
Head of Database Insight at FGH (Freemans Grattan Holdings)
Marketing Database Manager at Matalan
4-1991 - 1-1997
Data Analysis Manager at Iceland Frozen Foods

Education

Business from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Harrogate, England, United Kingdom Job Level : Senior Designation : Direct Marketing Consultant at Royal Mail MarketReach
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jon

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jon take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jon

Personality Compatibility


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