Jon M. Williams

Examiner
DISC Type : cs

Chairman & CEO at Viridi Parente, Inc.

Buffalo, New York, United States

Overview

Jon M. Williams is the Chairman & CEO of Viridi Parente, an energy technology firm he leads with a vision for a zero-carbon future. An EY Entrepreneur of the Year® for 2024, his background is in environmental remediation, which informs his current work in creating safer energy systems.

His professional mission is deeply personal, inspired by his hometown of Niagara. He aims to use business to combat the interconnected challenges of economic inequality and climate change. Jon believes resilience is a skill built through hard-earned experience, valuing the roles of community and curiosity in that journey.

His company was recognized with a Manufacturing Award for its Vision & Strategy in Western New York.

Personality Overview

Overcautious

Status Quo Seeker

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Fail-Safe Energy Storage
He is pioneering fail-safe Battery Energy Storage Systems (BESS) as a cleaner and more reliable alternative to traditional diesel backup generators for critical infrastructure.
Building Resilience
He speaks openly about his personal journey, believing that resilience is not an innate trait but rather a skill that is built through challenging experiences.
Grid Reliability
He states that despite market complexities like higher costs and stricter sourcing rules, the growth of energy storage is ultimately driven by the need for grid reliability.

Media Appearances

Jon has no verified media appearances

Work History

1-2009
Chairman & CEO at Viridi Parente, Inc.

Education

Jon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Buffalo, New York, United States Job Level : Leadership Designation : Chairman & CEO at Viridi Parente, Inc.
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Insights For Selling To Jon M.

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon M. is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jon M.

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jon M. move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jon M. take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jon M.

Personality Compatibility


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