Jon Smorol PT, DPT

Commander
DISC Type : D

Account Executive at Athelas

Lexington, Kentucky, United States

Overview

Jon Smorol is an Account Executive at Athelas, where he specializes in RCM automation and AI to help healthcare practices reduce claim denials and improve cash flow. He holds a Doctor of Physical Therapy from the University of Kentucky and a Bachelor of Science from Syracuse University.

His background combines clinical practice with business ownership, having co-owned and expanded BBN Physical Therapy from a startup to a three-clinic operation.

As a business owner, he led a team of 18 staff members and managed all financial objectives and strategic planning for market expansion.

Personality Overview

Strong-Willed

Very Quick

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

RCM Automation
Focuses on leveraging AI to reduce claim denials, manage accounts receivable, and accelerate cash flow for healthcare providers, as per his current role.
Healthcare Operations
Experienced in managing KPIs, improving workflows, and reducing expenses from his time as a consultant and co-owner of a physical therapy practice.
Value-Based Care
Shows interest in new healthcare models like MAHA ELEVATE and previously managed bundled payment systems to improve revenue and patient outcomes.

Media Appearances

Jon has no verified media appearances

Work History

5-2025
Account Executive at Athelas
1-2016
Co Owner at BBN Physical Therapy
1-2017 - 5-2025
Physical Therapist at Gentiva Health Services, An Affiliate of Kindred at Home
3-2015 - 6-2016
Orthopedic account manager at Saint Joseph-American Nursing Care
Consultant at Orthopedic Lean Consulting

Education

2004 - 2008
Bachelor of Science (BS) from Syracuse University
2008 - 2011
Doctor of Physical Therapy from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 10 Location : Lexington, Kentucky, United States Job Level : Middle Designation : Account Executive at Athelas
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jon

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • If convinced, they can reach decisions quite fast.
  • Can Jon take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jon

Personality Compatibility


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