Jonas Berggren

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DISC Type : cd

Chief Client Officer EMEA | Member of EMEA Executive Leadership Team at Transcom

Greater Stockholm Metropolitan Area, Sweden

Overview

Jonas Berggren is an experienced business leader with 30 years in C-level roles, currently serving as Chief Business Development Officer EMEA at Transcom. Leveraging his economic studies at Stockholm University, he focuses on helping global brands transform customer experience (CX) into a primary driver for growth.

He is deeply fascinated by the intersection of human behavior and technology and how it shapes the customer journey. Described as curious and knowledgeable, he is passionate about building strong, long-lasting client relationships and is always open to feedback.

He co-authored the book "The CX (R)evolution, " which originated from his popular Transform Customer Service newsletter on LinkedIn.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

CX Transformation
His career is focused on turning customer experience into a growth engine, viewing it from both a buyer's and a provider's perspective.
AI in Customer Service
Writes and speaks extensively about how AI is fundamentally changing the customer service landscape, a key theme in his newsletter and articles.
Human-Technology Dynamics
Expresses a keen interest in how technology and human behavior intersect, from AI's impact on jobs to how different generations adopt new tech.

Media Appearances

Jonas Berggren – Transcom – AI & Transforming Customer Service. Featured in Apple Podcasts

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Jonas Berggren - Transcom - AI & Transforming Customer Service. Featured in YouTube

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Empowering partnerships: the future of customer experience. – guest blog by Jonas Berggren. Featured in Transcom Blog

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Work History

1-2026
Chief Client Officer EMEA | Member of EMEA Executive Leadership Team at Transcom
1-2025 - 12-2025
Chief Business Development Officer EMEA | Member of Transcom Executive Leadership Team at Transcom
1-2024 - 12-2025
Head of Global Accounts EMEA | Member of the EMEA management team at Transcom
9-2020 - 2-2024
Head Of Business Development Transcom Northern Europe at Transcom
5-2019 - 9-2020
Co-Founder, Partner at Feedback Lab By Differ

Education

1996 - 1997
Education details unavailable from Stockholm School of Economics Executive Education
1987 - 1988
Economic studies from Stockholm University

More Information

Social Presence :

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Exp : 37 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Leadership Designation : Chief Client Officer EMEA | Member of EMEA Executive Leadership Team at Transcom
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Insights For Selling To Jonas

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonas is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jonas

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jonas move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jonas take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jonas

Personality Compatibility


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