Jonas Waaben

Jonas Waaben is the Founder and Creative Director of the Aarhus-based agency Campfire & co. , which he established in 2009. A graduate of Aarhus University, he is a strategist and copywriter who specializes in creative communication and employer branding. People often describe him as creative, inspirational, and possessing astute strategic insight.

Outside of his core role, Jonas is a frequent public speaker, a guest lecturer at The Danish School of Advertising (Den Danske Reklameskole), and has served on the jury for the Clever Content Awards. He has a critical and humorous perspective on the advertising industry and the corporate world, often shared through his writing.

Unique fact: He describes his job as sometimes arriving "after the battle and bayoneting all the wounded ideas – making your corporate propaganda feel like folksy truthisms. "