Jonas Waaben

Judge
DISC Type : Dc

Founding partner, board member at campfire & co

Central Denmark Region, Denmark

Overview

Jonas Waaben is the Founder and Creative Director of the Aarhus-based agency Campfire & co. , which he established in 2009. A graduate of Aarhus University, he is a strategist and copywriter who specializes in creative communication and employer branding. People often describe him as creative, inspirational, and possessing astute strategic insight.

Outside of his core role, Jonas is a frequent public speaker, a guest lecturer at The Danish School of Advertising (Den Danske Reklameskole), and has served on the jury for the Clever Content Awards. He has a critical and humorous perspective on the advertising industry and the corporate world, often shared through his writing.

Unique fact: He describes his job as sometimes arriving "after the battle and bayoneting all the wounded ideas – making your corporate propaganda feel like folksy truthisms. "

Personality Overview

Fast But Wary

Quality Focused

Features Driven

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Creative Strategy
As a founder and creative director, his focus is on sharpening ideas and developing communication that creates a specific feeling for the target audience.
Brand Communication
He believes that when media novelty fades, what remains is the ability to create the most striking and interesting communication for a brand.
Content Marketing
His expertise in this area is validated by his role as a jury member for the Clever Content Awards, recognizing the best in the field.

Media Appearances

Jonas has no verified media appearances

Work History

Founding partner, board member at campfire & co
2-2025
Gæ-gæ-gæstelærer på te-te-tekstlinjen. at Den Danske Reklameskole
3-2016 - 10-2022
Advisory Board Member at Akademikernes A-kasse
8-2019
Co-owner / Board member at NVY MEDIA HOUSE
Co-owner/ -founder, board member at SelvTak

Education

Master from Aarhus BSS - Aarhus University
2001 - 2004
BA English & Communication from Aarhus BSS - Aarhus University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Central Denmark Region, Denmark Job Level : Leadership Designation : Founding partner, board member at campfire & co
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Insights For Selling To Jonas

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jonas

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jonas move?

  • If convinced, they can reach decisions quite fast.
  • Can Jonas take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jonas

Personality Compatibility


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