Jonathan Aust

Energizer
DISC Type : I

VP of Energy Resource Planning at United Power, Inc.

Loveland, Colorado, United States

Overview

Jonathan Aust is the Senior Vice President and Chief Energy Resource Officer at United Power, with over 20 years of industry experience. He previously held multiple VP roles at the Western Area Power Administration, leading large teams in power operations and IT across multi-state regions. He holds an Associate of Science from Heald College.

Outside of his professional life, Jonathan has a diverse range of interests. He previously played minor league hockey for two years with the Jacksonville Bullets in the mid-1990s. He also has a passion for collectible card games and continues to enjoy playing Magic: The Gathering.

He is a former minor league hockey player.

Personality Overview

Big Picture Person

Relationship Oriented

Enthusiastic

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Energy Portfolio Strategy
As Chief Energy Resource Officer, he leads the strategy for diversifying United Power's power contracts and building a new portfolio focused on varied and local generation sources.
Power Market Integration
Recognized as a visionary leader for his strategic work integrating regions into complex energy markets like the Southwest Power Pool and California Independent System Operator (CAISO).
Grid Operations
Has extensive experience leading power operations, previously managing teams of 80+ employees responsible for the grid's reliability across a seven-state region at WAPA.

Media Appearances

Jonathan has no verified media appearances

Work History

3-2025
VP of Energy Resource Planning at United Power, Inc.
4-2018 - 3-2025
VP of Power Operations for CRSP, DSW and RMR at Western Area Power Administration
8-2015 - 4-2018
VP of IT - SCADA/EMS for DSW, RMR, SNR, and UGP at Western Area Power Administration
7-2015 - 7-2015
Reliability and Balancing Manager at Western Area Power Administration
5-2010 - 10-2014
EMS Manager at Western Area Power Administration

Education

1998 - 2000
Associate of Science (AS) from Heald College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Loveland, Colorado, United States Job Level : Senior Designation : VP of Energy Resource Planning at United Power, Inc.
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jonathan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jonathan take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jonathan

Personality Compatibility


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