Jonathan Batten

Galvanizer
DISC Type : Id

eCommerce Director EMEA at Kontoor Brands, Inc.

London, England, United Kingdom

Overview

Jonathan Batten is a global eCommerce leader with extensive experience in the retail and hospitality sectors, currently serving as the eCommerce Director EMEA for Kontoor Brands. A graduate of the University of Leeds, he specializes in digital strategy and P&L management. Colleagues and partners describe him as reliable, professional, and knowledgeable, with a positive, can-do approach to challenges.

He has a keen interest in understanding the next generation of consumers, having recently participated in a podcast discussion centered on Gen Z.

He successfully scoped, defined, and launched the entire Kate Spade New York European eCommerce proposition, including all partnerships, technologies, and business processes.

Personality Overview

Self-Assured

Trusting

Socially Adept

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Global eCommerce
Has a distinguished track record of leading global eCommerce propositions for brands like Yugo and Crabtree & Evelyn, driving online sales and digital strategy across multiple continents.
Digital Growth
He is currently focused on laying the foundations for significant digital growth for the Lee & Wrangler brands in the EMEA region.
Talent Acquisition
Actively and publicly hiring for his eCommerce team in Geneva, showing a clear focus on cultivating team talent to drive digital expansion and performance.

Media Appearances

Jonathan has no verified media appearances

Work History

1-2024
eCommerce Director EMEA at Kontoor Brands, Inc.
7-2020 - 12-2023
Global Head of eCommerce at Yugo
4-2019 - 4-2020
Global Head of eCommerce Operations at Crabtree & Evelyn
7-2017 - 4-2019
Regional Head of eCommerce, EMEIA at Crabtree & Evelyn
11-2012 - 7-2017
Director, eCommerce Europe at kate spade new york

Education

2:1 from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : eCommerce Director EMEA at Kontoor Brands, Inc.
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Focus on building a relationship, it can play a key role in their decision making
  • Take a friendly, informal yet confident approach while pitching
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jonathan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jonathan take some risk or not?

  • They can take risks if necessary.

You And Jonathan

Personality Compatibility


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