Jonathan Bay in

Jonathan Bay

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Head of Sports Marketing at Red Bull
📍 Copenhagen Metropolitan Area, Denmark

Jonathan is the Head of Sports Marketing at Red Bull, leveraging over eight years of experience with the brand. His background includes roles as a National Team Sailing Coach and TV broadcaster. He holds a Master of Science from the University of Copenhagen and excels in managing major brand partnerships, like with esports giant Astralis.

Passionate about people and sports, Jonathans career reflects a deep commitment to athletic development and powerful storytelling. His experience coaching at an elite level and broadcasting sailing events showcases a personal dedication that extends beyond his corporate role, emphasizing teamwork and leadership.

Unique fact: Before entering corporate marketing, he was the National Team Coach for the Danish Sailing Union.

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Experience
19 Years
Current Role
Head of Sports Marketing
Job Level
Mid-senior
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

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Communication Style
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Priorities

Topics Jonathan cares about

Esports Activation
He recently led a major partnership and year-long activation with Astralis, one of the world's largest esports brands, and is hiring for his gaming team.
Sailing
A clear personal and professional passion, demonstrated through his past roles as an elite National Team Coach and an expert TV commentator for the sport.
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Career

Work history

1-2024
Head of Sports Marketing
Red Bull
12-2017 - 12-2023
Sports Marketing Manager
Red Bull
3-2017 - 11-2017
Project Manager - Rapha Nocturne CPH
Running26
8-2016 - 7-2022
TV broadcaster and Sailing Expert - Freelance
TV 2 DANMARK A/S
9-2015 - 12-2016
Scientific Assistant
University of Copenhagen
In the press

Media appearances

Jonathan Bay - Head Of Sports Marketing at Red Bull - The Org. Featured in The Org
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Education
2013 - 2015
Master of Science - MS
University of Copenhagen (Københavns Universitet)
2009 - 2013
Bachelor of Science - BS
University of Copenhagen (Københavns Universitet)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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