Jonathan Bay

Examiner
DISC Type : cs

Head of Sports Marketing at Red Bull

Copenhagen Metropolitan Area, Denmark

Overview

Jonathan is the Head of Sports Marketing at Red Bull, leveraging over eight years of experience with the brand. His background includes roles as a National Team Sailing Coach and TV broadcaster. He holds a Master of Science from the University of Copenhagen and excels in managing major brand partnerships, like with esports giant Astralis.

Passionate about people and sports, Jonathans career reflects a deep commitment to athletic development and powerful storytelling. His experience coaching at an elite level and broadcasting sailing events showcases a personal dedication that extends beyond his corporate role, emphasizing teamwork and leadership.

Unique fact: Before entering corporate marketing, he was the National Team Coach for the Danish Sailing Union.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Esports Activation
He recently led a major partnership and year-long activation with Astralis, one of the world's largest esports brands, and is hiring for his gaming team.
Sailing
A clear personal and professional passion, demonstrated through his past roles as an elite National Team Coach and an expert TV commentator for the sport.
People Development
This is a core value, evident from his background in coaching and management. He frequently posts about team building and supports former colleagues' careers.

Media Appearances

Jonathan Bay - Head Of Sports Marketing at Red Bull - The Org. Featured in The Org

See Now

Work History

1-2024
Head of Sports Marketing at Red Bull
12-2017 - 12-2023
Sports Marketing Manager at Red Bull
3-2017 - 11-2017
Project Manager - Rapha Nocturne CPH at Running26
8-2016 - 7-2022
TV broadcaster and Sailing Expert - Freelance at TV 2 DANMARK A/S
9-2015 - 12-2016
Scientific Assistant at University of Copenhagen

Education

2013 - 2015
Master of Science - MS from University of Copenhagen (Københavns Universitet)
2009 - 2013
Bachelor of Science - BS from University of Copenhagen (Københavns Universitet)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Head of Sports Marketing at Red Bull
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jonathan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jonathan take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jonathan

Personality Compatibility


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