Jonathan Birnberg, MD

Questioner
DISC Type : c

Associate Chief Medical Informatics Officer at Advocate Health

Greater Chicago Area, United States

Overview

As Associate Chief Medical Informatics Officer at Advocate Health, Jonathan Birnberg bridges his clinical background in internal medicine with technology to drive innovation and support value-based care. A graduate of The University of Chicago Pritzker School of Medicine, he is board certified in clinical informatics and focuses on improving workflows and care integration.

He is passionate about fostering professional connections and values in-person collaboration with colleagues. Jonathan also shows a keen interest in public health dynamics, particularly regarding public trust in science and the medical industrys historical role in public guidance.

He was the inaugural Board Chair for the Illinois Regional User Group, demonstrating leadership in health IT from the organizations inception.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Clinical Informatics
He is board certified in clinical informatics and uses this expertise to lead technology innovation and improve workflows in a large healthcare system.
Value-Based Care
This is a core part of his professional focus, using technology and data to enhance patient outcomes and support new care models.
Population Health Tools
His prior roles involved a specific focus on leveraging Epic's population health tools to analyze data and improve patient outcomes at scale.

Media Appearances

Jonathan has no verified media appearances

Work History

9-2025
Associate Chief Medical Informatics Officer at Advocate Health
1-2025
Board Chair at Illinois Regional User Group
4-2022 - 9-2025
Associate Chief Medical Informatics Officer at Advocate Aurora Health
4-2020
Practicing Physician – Internal Medicine at Advocate Health Care
4-2020 - 5-2022
Medical Director, Enterprise Population Health Informatics and Analytics at Advocate Aurora Health

Education

2009 - 2011
Master of Science - MS from The University of Chicago Pritzker School of Medicine
2002 - 2006
Doctor of Medicine - MD from The University of Chicago Pritzker School of Medicine

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Associate Chief Medical Informatics Officer at Advocate Health
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jonathan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jonathan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jonathan

Personality Compatibility


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