Jonathan Carlson 👨🏼‍🍳

Commander
DISC Type : D

Claymaker | Partner at Clay

Fort Lauderdale, Florida, United States

Overview

Jonathan is the Founder of CRM Hacker, specializing in RevOps and GTM systems. He focuses on transforming chaotic CRMs into revenue-driving engines and building AI-ready systems for B2B companies. Holding an MBA from Florida Atlantic University, colleagues describe him as an "invaluable resource" who is "instrumental" to success.

Outside of work, Jonathan is an avid explorer of the outdoors and a community advocate who believes businesses can drive positive change. His love for nature is reflected in his adaptable and resourceful approach to his work, where he is always seeking new horizons.

His work philosophy mirrors his love for the outdoors; he approaches challenges with an adaptable and resourceful mindset.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond well to strong and respectful communication.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Fixing CRM Chaos
His company, CRM Hacker, is founded on the principle of transforming broken CRMs into powerful, revenue-driving engines for B2B tech companies.
AI System Readiness
He advocates for fixing foundational data and workflows before implementing AI, believing technology exposes, rather than replaces, a company's GTM motion.
GTM Team Scaling
His professional focus includes scaling go-to-market teams by strategically aligning sales, marketing, and operations to ensure efficient execution.

Media Appearances

Jonathan has no verified media appearances

Work History

5-2024
Claymaker | Partner at Clay
2-2023
Member at RevOps Co-op
12-2021 - 12-2022
Salesforce Consultant at Operatus
1-2021 - 2-2023
Salesforce Consultant at McGaw
7-2020 - 6-2021
Senior Demand Generation & Marketing Operations Manager at N2Y

Education

2008 - 2013
B.S from Florida State University
2014 - 2016
Master of Business Administration - MBA from Florida Atlantic University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Fort Lauderdale, Florida, United States Job Level : N/A Designation : Claymaker | Partner at Clay
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jonathan

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If convinced, they can reach decisions quite fast.
  • Can Jonathan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jonathan

Personality Compatibility


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