Jonathan Choumas in

Jonathan Choumas

Critic · DISC type C
Founder and CEO at Whisha
📍 San Francisco Bay Area, United States

Jonathan Choumas is the Founder and CEO of Whisha, a national distribution company for specialty coffee. Leveraging his management consulting background from Deloitte and an MBA from USC Marshall, he specializes in supply chain strategy and process engineering to innovate how craft coffee reaches grocery stores across the U. S.

Born and raised in the San Francisco Bay Area, Jonathan is an avid golfer who enjoys traveling and reading. His appreciation for fine beverages extends beyond coffee, as evidenced by his professional certification as a wine sommelier. He comes from a large family as the eldest of six children.

Unique fact: Despite being a leader in the coffee industry, he holds a Sommelier Certificate in Wine.

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Experience
16 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Jonathan shows up

Information Seeker
Precise
Critic

They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Jonathan cares about

Specialty Coffee Market
As the founder of a coffee distribution company, he frequently analyzes and shares insights on market trends, shelf-life, and consumer demand in grocery channels.
Supply Chain Innovation
His background is in supply chain strategy, and his company, Whisha, is built on a full-service DSD model designed to solve traditional distribution challenges.
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Career

Work history

4-2015
Founder and CEO
Whisha
8-2013 - 4-2016
Manager
Deloitte Consulting
2-2012 - 10-2012
Business Advisory Council
APEC - Asia-Pacific Economic Cooperation
1-2012 - 12-2012
Co-Founder and Vice President of Operations
SmartStuff Advanced Coffee
7-2008 - 7-2011
Consultant
Deloitte Consulting
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2013
MBA
USC Marshall School of Business
2004 - 2008
BA
California Polytechnic State University-San Luis Obispo
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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