Jonathan Choumas

Critic
DISC Type : C

Founder and CEO at Whisha

San Francisco Bay Area, United States

Overview

Jonathan Choumas is the Founder and CEO of Whisha, a national distribution company for specialty coffee. Leveraging his management consulting background from Deloitte and an MBA from USC Marshall, he specializes in supply chain strategy and process engineering to innovate how craft coffee reaches grocery stores across the U. S.

Born and raised in the San Francisco Bay Area, Jonathan is an avid golfer who enjoys traveling and reading. His appreciation for fine beverages extends beyond coffee, as evidenced by his professional certification as a wine sommelier. He comes from a large family as the eldest of six children.

Unique fact: Despite being a leader in the coffee industry, he holds a Sommelier Certificate in Wine.

Personality Overview

Information Seeker

Precise

Critic

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Specialty Coffee Market
As the founder of a coffee distribution company, he frequently analyzes and shares insights on market trends, shelf-life, and consumer demand in grocery channels.
Supply Chain Innovation
His background is in supply chain strategy, and his company, Whisha, is built on a full-service DSD model designed to solve traditional distribution challenges.
Entrepreneurial Journey
He is a two-time founder who built his current company, Whisha, from a garage in San Francisco into a national distributor over the last decade.

Media Appearances

Jonathan has no verified media appearances

Work History

4-2015
Founder and CEO at Whisha
8-2013 - 4-2016
Manager at Deloitte Consulting
2-2012 - 10-2012
Business Advisory Council at APEC - Asia-Pacific Economic Cooperation
1-2012 - 12-2012
Co-Founder and Vice President of Operations at SmartStuff Advanced Coffee
7-2008 - 7-2011
Consultant at Deloitte Consulting

Education

2011 - 2013
MBA from USC Marshall School of Business
2004 - 2008
BA from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder and CEO at Whisha
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jonathan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jonathan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jonathan

Personality Compatibility


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