Jonathan Choumas is the Founder and CEO of Whisha, a national distribution company for specialty coffee. Leveraging his management consulting background from Deloitte and an MBA from USC Marshall, he specializes in supply chain strategy and process engineering to innovate how craft coffee reaches grocery stores across the U. S.
Born and raised in the San Francisco Bay Area, Jonathan is an avid golfer who enjoys traveling and reading. His appreciation for fine beverages extends beyond coffee, as evidenced by his professional certification as a wine sommelier. He comes from a large family as the eldest of six children.
Unique fact: Despite being a leader in the coffee industry, he holds a Sommelier Certificate in Wine.
Read the full overview →They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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