Jonathan Guillemette, PhD

Observer
DISC Type : ic

Lead Venture Academy at Mila - Quebec Artificial Intelligence Institute

Montreal, Quebec, Canada

Overview

Jonathan Guillemette is a product executive and entrepreneur who specializes in building 0-to-1 products. As the former Co-Founder and CEO of PlayFitt, he successfully combined AI and gamification to promote healthier lifestyles. He holds a PhD in Physics from McGill University and is described by colleagues as sharp and a solid researcher.

Jonathan is passionate about tackling the global issue of sedentarity through technology. He is a vocal proponent of the "movement movement, " aiming to make physical activity more engaging and accessible. This mission connects his entrepreneurial ventures with his academic background in physics education and behavioral psychology.

Interesting fact: A former physics professor and visiting scientist at Harvard, he also holds a patent related to quantum computing.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI for Health
As co-founder and CEO of PlayFitt, he built an AI-powered app to combat sedentarity and improve the health of its users.
Gamification & Engagement
He believes in leveraging video game mechanics to make products motivating, a core principle of his successful fitness app, PlayFitt.
Venture Building
He built a company from the ground up and now guides others in his role as Lead Venture Academy at the Mila AI Institute.

Media Appearances

Jonathan has no verified media appearances

Work History

11-2025
Lead Venture Academy at Mila - Quebec Artificial Intelligence Institute
Head of Product at Maxa
Co-Founder, VP Product & CEO at PlayFitt by IntelliSports
Academic Career at Academia

Education

2010 - 2014
Doctor of Philosophy (PhD) from McGill University
2-2014 - 10-2014
Visiting Scientist from Harvard University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Montreal, Quebec, Canada Job Level : Junior Designation : Lead Venture Academy at Mila - Quebec Artificial Intelligence Institute
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jonathan

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They like to analyze well and then make their decisions.
  • Can Jonathan take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jonathan

Personality Compatibility


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