Jonathan LaConti

Commander
DISC Type : D

Senior Vice President, Integrated Advertising Sales at Warner Bros. Discovery Ad Sales

New York, New York, United States

Overview

Jonathan LaConti is a results-driven revenue leader with over two decades of experience in advertising sales. He specializes in monetizing audiences across streaming, sports, and social media for major media brands. He earned a BS from Skidmore College and holds recent certifications in AI Fluency and Ad Tech.

Outside of work, Jonathan shows a commitment to community causes, such as supporting the Annietober 365 Foundations swab drives. His personal interests include sports, having reposted content related to the US Open tennis tournament, and supporting the endeavors of his professional network.

He has consistently demonstrated a commitment to lifelong learning by recently earning certifications in AI and programmatic advertising.

Personality Overview

Risk-Taker

Impact-Driven

Decisive

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Cross-Platform Ad Sales
His career focuses on architecting go-to-market strategies and leading sales organizations across streaming/CTV, digital video, programmatic, and linear platforms for brands like Warner Bros. Discovery.
Sports Monetization
He has extensive experience leading advertising and sponsorship sales for major sports properties, including the NBA, MLB, NHL, NCAA Basketball, and All Elite Wrestling (AEW).
Ad Tech Innovation
He recently earned certifications in "AI Fluency and Foundational Prompt Engineering" and "Ad tech Fundamentals, " showing a focus on adapting to new advertising technologies.

Media Appearances

Jonathan has no verified media appearances

Work History

9-2023
Senior Vice President, Integrated Advertising Sales at Warner Bros. Discovery Ad Sales
4-2022 - 9-2023
Senior Vice President, TNT Sports Advertising Sales at Warner Bros. Discovery Ad Sales
7-2018 - 4-2022
SVP National Advertising Sales at Discovery Inc
8-2014 - 7-2018
Senior Vice President, Ad Sales, Northeast & Southeast Region, Travel Channel/Great American Country at Scripps Networks Interactive
3-2010 - 8-2014
Vice President, Ad Sales, Northeast Region, Travel Channel/GAC at Scripps Networks Interactive

Education

Education details unavailable from Harvard Business School Executive Education
BS from Skidmore College

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Integrated Advertising Sales at Warner Bros. Discovery Ad Sales
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jonathan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If convinced, they can reach decisions quite fast.
  • Can Jonathan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jonathan

Personality Compatibility


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