Jonathan Pearce

Inspirer
DISC Type : id

CEO at Masterlete

St Paul, Minnesota, United States

Overview

Jonathan Pearce is a seasoned health-tech entrepreneur, currently serving as the CEO of Masterlete. With an MBA from the University of Minnesotas Carlson School of Management, he previously founded Zipnosis, a pioneering telemedicine company. His career is focused on creating innovative healthcare solutions and advising startups in the digital health space.

Jonathan is the founder of Masterlete, a community and mindset for active individuals over 40. He champions the idea of injecting life into ones years through fitness, including activities like running, biking, and yoga. He is passionate about training and shares his journey to inspire others.

He pioneered the concept of asynchronous telemedicine long before it became a mainstream practice.

Personality Overview

Achievment Oriented

Confident & Optimistic

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Fitness Over 40
Founded Masterlete, a company and community specifically designed to help people over 40 stay active, framing it as a vital part of a high-quality life.
Healthcare Innovation
As the founder of Zipnosis and an advisor to health startups, he has a long track record of building and supporting new models for healthcare delivery.
Entrepreneurship
He has founded multiple companies and often discusses the journey, wisdom, and resilience required for entrepreneurs to succeed in the healthcare sector.

Media Appearances

Jon Pearce, CEO of Masterlete - Redefining Resilience. Featured in Spotify

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What is Masterlete? A conversation with Founder Jon Pearce. Featured in Apple Podcasts

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Jon Pearce, CEO of Masterlete - Episode #178. Featured in YouTube

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Work History

8-2025
CEO at Masterlete
1-2024 - 10-2025
Co-Chief Executive Officer at Two Dot
7-2023 - 10-2025
President at MementoMorAI, LLC
7-2023 - 1-2024
Advisor at Vidscrip
5-2023
Strategic Advisor at Fabric

Education

2007 - 2009
MBA from UMN Carlson School of Management
1997 - 2001
B.A. from St. Olaf College

More Information

Social Presence :

Prographics :

Exp : 23 Location : St Paul, Minnesota, United States Job Level : Leadership Designation : CEO at Masterlete
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jonathan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jonathan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jonathan

Personality Compatibility


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