Jonathan Roberts

Energizer
DISC Type : I

Fractional Transformation Consultant at Brand Machine Group

Tring, England, United Kingdom

Overview

Jonathan Roberts is a Fractional CTO and Digital Transformation Advisor with over two decades of experience helping retail, fashion, and e-commerce businesses modernize their technology. He has a track record of leading enterprise-wide change for high-growth companies like ASOS and END.

Described by colleagues as professional and courteous, Jonathan is recognized for providing valuable input and guiding teams through stressful projects. He excels at turning technological transformation into measurable business performance.

At luxury retailer END. , he delivered a £30m GMV uplift and £7m annual cost reduction through a major platform overhaul.

Personality Overview

Full Of Energy

Enthusiastic

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Retail Tech Modernization
Specializes in helping retailers untangle complex, fragmented systems and replace legacy platforms to enable innovation and support scale, as seen in his work with ASOS and END.
E-commerce Scalability
Focuses on designing enterprise architecture to support hypergrowth and global expansion for online retailers, a core challenge he addressed during his time at ASOS.
Driving Business Performance
His work centers on delivering measurable results, such as significant GMV uplift and annual cost reductions, directly linking technology initiatives to business growth and profitability.

Media Appearances

Jonathan has no verified media appearances

Work History

1-2023 - 3-2024
Fractional Transformation Consultant at Brand Machine Group
8-2022
Interim Head of Architecture at END.
1-2018 - 8-2022
Chief Programme Architect -ASOS Market Place at ASOS.com
8-2014 - 1-2018
Principal Architect at ASOS.com
1-2008 - 8-2014
Senior Solutions Architect at RedPrairie

Education

Jonathan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Tring, England, United Kingdom Job Level : Mid-senior Designation : Fractional Transformation Consultant at Brand Machine Group
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jonathan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jonathan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Jonathan

Personality Compatibility


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