Jonathan Sigel

Initiator
DISC Type : Di

Principal Marketing Manager at Amazon Web Services (AWS)

Boca Raton, Florida, United States

Overview

Jonathan Sigel is a Principal Marketing Manager at AWS, leading Americas field marketing for the Media & Entertainment, Games, Sports, and Telco sectors. An alumnus of Harvard University and Baruch College (MBA), he specializes in driving growth through account-based strategies. Colleagues describe him as a knowledgeable and high-value expert.

Outside of work, Jonathan is a lifelong gamer who is passionate about the evolution of the industry. He enjoys classic PC games and explores modern titles like "No Mans Sky" with his children, reflecting on how technology is changing the player experience from generation to generation.

He is fascinated by how the cloud is making gaming frictionless, creating a future where games stream directly to any device without the need for a console.

Personality Overview

Confident

Conviction Driven

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Future of Gaming
Frequently posts about how AI and cloud streaming are changing game development and monetization, removing the need for dedicated console hardware.
AI in Media
Follows the democratization of world-class content creation tools and new perspectives on how AI can augment human creativity, a key takeaway from the HPA Tech Retreat.
Startup Ecosystems
Previously led marketing to U. S. startups at AWS, successfully creating a strong brand presence in emerging tech hubs like Miami through targeted community programs.

Media Appearances

Jonathan has no verified media appearances

Work History

10-2025
Principal Marketing Manager at Amazon Web Services (AWS)
1-2024 - 10-2025
Senior Manager, AWS Industry Marketing at Amazon Web Services (AWS)
2-2022 - 1-2024
Senior Marketing Manager, U.S. Startups at Amazon Web Services (AWS)
3-2019 - 1-2022
CMO at VarspeX
7-2017 - 6-2018
Senior Marketing Manager at Crossmatch Technologies (a division of HID Global)

Education

B.A. from Harvard University
MBA from Baruch College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Boca Raton, Florida, United States Job Level : Middle Designation : Principal Marketing Manager at Amazon Web Services (AWS)
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jonathan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jonathan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jonathan

Personality Compatibility


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