Jonathan Van Horn

Observer
DISC Type : ic

Director of Sales at Utz Brands, Inc.

Boulder, Colorado, United States

Overview

Jonathan has no verified overview

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Jonathan has no verified topics they care about

Media Appearances

Jonathan has no verified media appearances

Work History

11-2025
Director of Sales at Utz Brands, Inc.
4-2024 - 11-2025
VP of Sales at Yumi
4-2023 - 4-2024
VP of Sales at Encore Sales & Marketing
7-2022 - 4-2023
Director of Sales at Dr. Praeger's Sensible Foods, LLC
4-2020 - 7-2022
Senior National Account Manager at The Hain Celestial Group

Education

B.S. B.A. from Bryant University
Master of Arts Counseling from St.Edward's University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Boulder, Colorado, United States Job Level : Mid-senior Designation : Director of Sales at Utz Brands, Inc.
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jonathan

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jonathan take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jonathan

Personality Compatibility


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