Jonathon Best

Go-getter
DISC Type : d

Founder at BetterX

United States

Overview

Jonathon Best is the CEO and Founder of Better Collision Centers and the AI software company BetterX, focusing on strategic growth in the auto collision industry. With a Lean Six Sigma certification from Villanova University, he is described by others as a visionary, natural leader, and an operationally excellent executor.

He is an entrepreneur dedicated to the philosophy that "You Are the Brand" and is deeply passionate about building strong, positive team cultures. Jonathon started in the industry working at a local body shop and has since founded multiple businesses, including a smoothie bar and an AI technology firm for his industry.

He participates in the NABC Recycled Rides program, gifting cars to those in need, calling it "the best part of my job. "

Personality Overview

Decisive

Direct & Candid

Challenger

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI in Auto Repair
Founded and developed BetterX, an AI software company with call centers and management tools built specifically to improve efficiency and profitability for auto collision MSOs.
Building Team Culture
Believes aligning employee goals with the company's vision creates a positive culture and symbiotic success. He even created a monthly internal magazine to foster community.
Operational Excellence
Holds a Lean Six Sigma Black Belt and focuses on scaling his business through process improvement and strategic growth, including acquisitions and developing new locations.

Media Appearances

Jonathon has no verified media appearances

Work History

1-2025
Founder at BetterX
8-2019
Chief Executive Officer at Better Collision Centers
1-2019 - 1-2021
Chief Executive Officer at Fender Mender Collision Centers
1-2017
Founder at Juiceria Smoothie Bar & Cafe
1-2014 - 1-2019
Founder at Hemera Events

Education

2017 - 2018
Lean Six Sigma from Villanova University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Leadership Designation : Founder at BetterX
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Insights For Selling To Jonathon

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathon is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jonathon

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jonathon move?

  • Their decision making speed is somewhere in the middle.
  • Can Jonathon take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jonathon

Personality Compatibility


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