Jonathon Siadat in

Jonathon Siadat

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Head of SMB Sales, Retail at Shopify
📍 Toronto, Ontario, Canada

Jonathon Siadat is the Head of SMB Sales for Retail at Shopify, where he focuses on building and scaling high-performing teams. A data-driven leader and graduate of Carleton University, he has managed 139% year-over-year revenue growth. Colleagues describe him as charismatic, positive, and an exceptional leader.

He is known for fostering a high-performing team culture without sacrificing trust, leading with a fun and positive style that colleagues find motivating. Jonathon isnt afraid to work alongside his team in the trenches and lead by example to ensure his representatives succeed.

He successfully shifted his team’s go-to-market strategy from 70% inbound-focused to 70% outbound-driven, more than doubling outbound sales volume.

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Experience
12 Years
Current Role
Head of SMB Sales, Retail
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jonathon cares about

Scaling Sales Teams
He leads a team of 59 Account Executives, having scaled it from 30 within a year, and consistently posts about hiring new sales talent.
Outbound GTM Strategy
He successfully pivoted his team's strategy from 70% inbound to 70% outbound, significantly increasing pipeline generation and closed deals.
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Career

Work history

12-2024
Head of SMB Sales, Retail
Shopify
4-2023 - 12-2024
Sales Manager, Mid Market Retail
Shopify
1-2022 - 4-2023
Sales Manager, SMB
Shopify
7-2021 - 1-2022
Sr. Account Executive, Financial Solutions
Shopify
4-2021 - 7-2021
Account Executive, Financial Solutions
Shopify
In the press

Media appearances

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Education
Bachelor’s Degree
Carleton University
Postgraduate Diploma
George Brown College Continuing Education
Postgraduate Diploma
George Brown Polytechnic Continuing Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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