Jonay López

Researcher
DISC Type : Cs

Responsable de expansion comercial at GESALAGA

Zarautz, Basque Country, Spain

Overview

Jonay López is the Commercial Expansion Manager at GRUPO GESALAGA, specializing in opening national and international markets within the food and gastronomy sector. His background includes founding a retail brand and directing expansion for others. He studied Leadership, Entrepreneurship, and Innovation at Mondragon Unibertsitate.

As a self-described entrepreneur and innovator, Jonay is passionate about understanding the why behind businesses and improving every detail. He thrives on daily challenges and is deeply interested in understanding products from their origin, reflecting a hands-on approach to his work and professional growth.

Unique fact: Jonay founded his own retail company, AÜAKATE, before taking on his current expansion-focused role.

Personality Overview

Self-Disciplined

Process Focused

ROI Seeker

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Market Expansion
His current role is focused on national and international market opening, a recurring theme throughout his career in various companies.
Food & Gastronomy
His career is centered on this industry, from brand development to expansion. He shows a personal interest in understanding products from their source.
Entrepreneurial Ventures
He identifies as an entrepreneur, founded his own company, AÜAKATE, and his education is in leadership and entrepreneurship.

Media Appearances

Jonay has no verified media appearances

Work History

3-2022
Responsable de expansion comercial at GESALAGA
1-2020 - 2-2022
Director de expansión at LAPERA
12-2019
CEO FUNDADOR at AÜAKATE
11-2018 - 1-2020
Responsable de Transformación digital at LAPERA
6-2018 - 11-2018
Desarrollo comercial y ventas at FRUTAS SAN JUAN

Education

2016 - 2019
Leadership Entrepreneurship and innovation from Mondragon Unibertsitatea
2016 - 2016
Leadership Entrepreneurship and Innovation from Turku University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 9 Location : Zarautz, Basque Country, Spain Job Level : Leadership Designation : Responsable de expansion comercial at GESALAGA
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Insights For Selling To Jonay

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonay is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jonay

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jonay move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jonay take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jonay

Personality Compatibility


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