Jonny Sayle

Examiner
DISC Type : sc

Commercial Director at Stoneway

London, England, United Kingdom

Overview

As Commercial Director at Stoneway, Jonny Sayle leverages over 15 years of experience in business development and sales strategy to advise high-growth companies on workplace strategy. He holds a BSC from Oxford Brookes University and focuses on corporate partnerships and tenant representation in Londons office market.

Originally from the Middle East, Jonny now lives in Essex and enjoys spending time with his family. His personal interests include playing and watching both tennis and rugby, alongside honing his cooking skills. His past career managing boutique fitness chains underscores a passion for wellbeing.

Unique fact: Jonny spent his childhood living in the Middle East.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Workplace Strategy
Advises high-growth businesses on creating workplace strategies that support long-term goals, helping them secure spaces from 5, 000 to 50, 000 sq ft.
Business Development
Oversees Stoneway's business development and sales teams, with a focus on building corporate partnerships to drive growth.
Tenant Representation
Specializes in representing tenants in London's office market, ensuring their real estate decisions align with their business objectives.

Media Appearances

The Business Lifecycle – Roundtable Discussion (Featuring Jonny Sayle, Commercial Director, Stoneway). Featured in Insider Media

See Now

Work History

6-2024
Commercial Director at Stoneway
5-2022 - 5-2024
Director of Growth at Kontor
8-2021 - 5-2022
Global Director Of Enterprise at Office Freedom
1-2019 - 8-2021
Head Of Sales and Partnerships at 1Rebel UK
4-2009 - 5-2017
Commercial Strategy Consultant at Self-employed

Education

2002 - 2006
BSC from Oxford Brookes University
1997 - 2002
Education details unavailable from Stowe School

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Stoneway
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Insights For Selling To Jonny

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonny is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jonny

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jonny move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jonny take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jonny

Personality Compatibility


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