Michelle Newby

Enigma
DISC Type : idc

Senior Director, Brand Marketing & Social Media at Ann Taylor

New York, New York, United States

Overview

Michelle has no verified overview

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

6-2025
Senior Director, Brand Marketing & Social Media at Ann Taylor
9-2022 - 6-2025
Director of Brand Marketing & Social Media at LOFT
4-2021 - 9-2022
Director Strategy & Planning, adidas Newsroom at adidas
5-2020 - 4-2021
Senior Global Brand Marketing Strategy & Market Activation at adidas
9-2019 - 5-2020
Senior Global Brand Marketing Manager, Business Unit Training at adidas

Education

Fashion Design & Merchandising from Lorenzo de' Medici - Florence, Italy
Bachelor of Science from University of Rhode Island

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Brand Marketing & Social Media at Ann Taylor
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michelle

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michelle take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michelle

Personality Compatibility


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