Jordana Schelberg

Commander
DISC Type : D

Fractional Brand at Kindred

Austin, Texas, United States

Overview

Jordana Schelberg is a fractional Head of Brand and creative strategist who builds brands for mission-driven companies in the wellness, travel, and health sectors. A Cornell University graduate, she is described by colleagues as a visionary, innovative, and dedicated leader who bridges brand strategy with creative execution.

Outside of her brand consulting work, Jordana is passionate about health and wellness, evidenced by her support for health-related foundations. She also has a strong interest in empowering women, participating in exclusive dinners for accomplished female leaders and attending events focused on important social topics.

She is a certified RYT-200 Yoga Teacher.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Brand Strategy
Her entire career is focused on building brands with "heart and chutzpah" for early-stage and growing companies.
Mission-Driven Brands
She specializes in driving growth for disruptive, mission-driven brands, particularly in the health and wellness space.
Health & Wellness
A recurring theme in her professional focus and personal interests, including her work with wellness brands and her yoga certification.

Media Appearances

Jordana has no verified media appearances

Work History

10-2025
Fractional Brand at Kindred
9-2025
Principal, Brand at Gossamer World
9-2025
Fractional Brand at Sesame
7-2023 - 7-2024
Fractional Head of Brand & Marketing at Summer Health
4-2023
Founder, Fractional Head of Brand, Consultant & Advisor at JBS Creative

Education

Bachelor of Science - BS from Cornell University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Fractional Brand at Kindred
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Insights For Selling To Jordana

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jordana

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jordana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jordana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jordana

Personality Compatibility


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