Jordana Schelberg in

Jordana Schelberg

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Fractional Brand at Kindred
📍 Austin, Texas, United States

Jordana Schelberg is a fractional Head of Brand and creative strategist who builds brands for mission-driven companies in the wellness, travel, and health sectors. A Cornell University graduate, she is described by colleagues as a visionary, innovative, and dedicated leader who bridges brand strategy with creative execution.

Outside of her brand consulting work, Jordana is passionate about health and wellness, evidenced by her support for health-related foundations. She also has a strong interest in empowering women, participating in exclusive dinners for accomplished female leaders and attending events focused on important social topics.

She is a certified RYT-200 Yoga Teacher.

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Experience
13 Years
Current Role
Fractional Brand
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics Jordana cares about

Brand Strategy
Her entire career is focused on building brands with "heart and chutzpah" for early-stage and growing companies.
Mission-Driven Brands
She specializes in driving growth for disruptive, mission-driven brands, particularly in the health and wellness space.
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Career

Work history

10-2025
Fractional Brand
Kindred
9-2025
Principal, Brand
Gossamer World
9-2025
Fractional Brand
Sesame
7-2023 - 7-2024
Fractional Head of Brand & Marketing
Summer Health
4-2023
Founder, Fractional Head of Brand, Consultant & Advisor
JBS Creative
In the press

Media appearances

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Education
Bachelor of Science - BS
Cornell University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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