Jorge Alejandro Castillo Garza

Observer
DISC Type : ic

Director general adjunto at AFIRME Grupo Financiero

Monterrey, Nuevo León, Mexico

Overview

Con 24 años en el sector financiero, Jorge Alejandro Castillo Garza lidera la estrategia de transformación digital en AFIRME Grupo Financiero. Impulsa la modernización de la banca tradicional a través de tecnología e innovación, como la implementación de IA con IBM para mejorar la experiencia del cliente. Es egresado del Tecnológico de Monterrey y EGADE Business School.

Dirige la colaboración estratégica de Afirme con IBM, utilizando inteligencia artificial para ofrecer una experiencia bancaria más rápida, sencilla y personalizada a los clientes.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Banking
Lidera la colaboración con IBM para implementar IA y transformar la banca tradicional, mejorando la eficiencia y la personalización del servicio para los clientes.
Digital Transformation
Responsable de definir y ejecutar la estrategia de los canales digitales del grupo, integrando innovación y tecnología para ampliar la oferta y eficiencia.
Customer Experience
Su objetivo es ofrecer una experiencia "más rápida, fácil y personalizada" a los clientes mediante la adopción de nuevas tecnologías y la optimización de procesos.

Media Appearances

Jorge has no verified media appearances

Work History

12-2024
Director general adjunto at AFIRME Grupo Financiero
12-2018 - 8-2025
Dir. Corporativo de TI, Operaciones y Procesos at AFIRME Grupo Financiero
2-2007 - 12-2018
Director de Servicios Generales at Afirme Grupo Financiero
2-2007 - 12-2018
Director de Servicios Generales at Banca Afirme, S.A.

Education

2002 - 2005
Master of Arts - MA from EGADE Business School
2002 - 2005
Maestría en Administración from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 19 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Director general adjunto at AFIRME Grupo Financiero
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Insights For Selling To Jorge Alejandro

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge Alejandro is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jorge Alejandro

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jorge Alejandro move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Jorge Alejandro take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jorge Alejandro

Personality Compatibility


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