Jorge Becerra

Critic
DISC Type : C

Florida General Manager at C.L. Burks Commercial Roofing

Fort Lauderdale, Florida, United States

Overview

Jorge Becerra is the Florida General Manager for C. L. Burks Commercial Roofing, a role he took on in 2019 to establish the companys presence in the region. He has deep industry experience, having started as a roofer in 2007 and progressed through sales and account management to his current leadership position.

Originally from Uruguay, Jorge immigrated to the U. S. at age 13 and now resides in Florida. In his personal time, he enjoys fishing and spending quality time with his family.

He once highlighted a project where his team successfully installed nearly half a million square feet of roofing, showcasing their strong execution.

Personality Overview

ROI Driven

Precise

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Commercial Roofing
With a career spanning since 2007, he has hands-on experience in all facets of the industry, from field technician to General Manager.
Sales & Team Leadership
His career path shows a strong foundation in sales and account management, which he now applies to leading the entire Florida division for his company.
Fishing
Fishing is one of his primary hobbies and a way he spends his time away from work.

Media Appearances

Jorge Becerra - General Manager - FL Office - CL Burks. Featured in C.L. Burks Commercial Roofing (official website)

See Now

Work History

9-2019
Florida General Manager at C.L. Burks Commercial Roofing
5-2019
Sales Account Manager at C.L. Burks Commercial Roofing
1-2013 - 5-2019
Senior Service Account Manager at Best Roofing
1-2013 - 4-2019
Sales Account Manager at Best Roofing
4-2006 - 1-2013
Foreman at Teodosio & Sons Construction

Education

2004 - 2008
ABC institute from Derby high school

More Information

Social Presence :

Prographics :

Exp : 19 Location : Fort Lauderdale, Florida, United States Job Level : Senior Designation : Florida General Manager at C.L. Burks Commercial Roofing
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jorge

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jorge take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jorge

Personality Compatibility


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