Jorge De Castro

Commander
DISC Type : D

Chief Executive Officer at TradePending

Atlanta Metropolitan Area, United States

Overview

Jorge de Castro is the CEO of TradePending, leveraging 30 years of experience in growing businesses in financial services, e-commerce, and automotive technology. Described by colleagues as strategic and a big thinker, he earned his MBA from the University of Wisconsin-Madison and has a background that includes leadership roles at LendingTree and Equifax.

Outside of his primary role, Jorge is passionate about fostering entrepreneurship, serving as a venture advisor and mentor for the global non-profit Endeavor. His profile on TradePendings website also reveals he loves live music.

He was named one of the "Top 40 under 40 Business Leaders in Atlanta" in 2009.

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Automotive Technology
As CEO of TradePending, his mission is to simplify the automotive sales process for dealers and consumers using data and technology.
Fintech Innovation
He has a deep background in financial technology, having been a senior VP at LendingTree and currently serving on the board of Informativ, an automotive fintech firm.
Growth Strategy
A consistent theme in his career is scaling organizations. He founded Nandina Group to advise companies on growth, partnerships, and turnaround activities.

Media Appearances

Capstreet-backed TradePending Names Jorge de Castro as CEO. Featured in Yahoo Finance

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TradePending Appoints Jorge de Castro as New CEO - AutoSuccess. Featured in AutoSuccessOnline

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TradePending names de Castro to succeed Englert as CEO. Featured in AutoRemarketing

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Work History

9-2025
Chief Executive Officer at TradePending
7-2024
Managing Director/ Founder at Nandina Group
2022
Board Member at CBC, Dealer Safeguard & CreditDriver - powered by Informativ
2022
Advisor at Borrowell
2021
Venture Advisor and Mentor at Endeavor

Education

1999 - 2001
MBA from University of Wisconsin-Madison
1992 - 1995
B.A. from Rhodes College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at TradePending
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jorge

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jorge take some risk or not?

  • The risks don’t matter much to them.

You And Jorge

Personality Compatibility


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