Jorge De la Vela Cortés

Visionary
DISC Type : Ds

Founder and CEO at Vressh

Madrid, Comunidad de Madrid, España, Spain

Overview

Jorge de la Vela Cortés is the founder of Vressh and Fresh Juice Blender, specializing in e-commerce and B2B solutions for the wellness industry. He holds a degree in Entrepreneurship and Business Management from Universidad Camilo José Cela and is focused on innovating the healthy living experience.

He appears to have a reflective nature, writing about the psychology of sales and motivation. He views complex emotions like envy not as a negative, but as a potential "compass" for identifying and pursuing ones true desires, showcasing an introspective approach to his professional life.

His company, Vressh, recently collaborated with the consulting firm EY to analyze and enhance its B2B corporate gifting strategy.

Personality Overview

Direct & Assertive

Fast But Thoughtful

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

B2B Sales Strategy
He writes about the challenges of client ghosting and the importance of effective follow-up. He recently worked with EY to refine Vressh's B2B strategy.
AI in Sales
He is actively building an AI-powered infrastructure using OpenAI to automate and improve the sales follow-up process for his business.
Entrepreneurial Mindset
He shares personal reflections on using envy as a motivator and comments on the economic challenges facing millennial entrepreneurs compared to previous generations.

Media Appearances

Jorge has no verified media appearances

Work History

5-2025
Founder and CEO at Vressh
12-2022 - 5-2025
Fundador at Fresh Juice Blender
12-2020 - 1-2022
Fundador at Tu Nueva Página

Education

9-2024 - 6-2025
Grado en Emprendimiento y Gestión de Empresas from Universidad Camilo José Cela

More Information

Social Presence :

Prographics :

Exp : 4 Location : Madrid, Comunidad de Madrid, España, Spain Job Level : Leadership Designation : Founder and CEO at Vressh
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jorge

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jorge take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jorge

Personality Compatibility


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