Nuria Alias

Examiner
DISC Type : cs

Directora de Marketing at Florette Ibérica

Zizur Mayor/Zizur Nagusia, Chartered Community of Navarre, Spain

Overview

Nuria is an experienced Marketing Director at Florette Ibérica, specializing in the food and beverages industry. A graduate of EADA Business School, she is recognized for her strategic thinking and significant drive. She has a demonstrated history of leading brand management, advertising, and market research to drive growth.

She is passionate about sharing experiences and learnings with others, particularly enjoying the company of curious people. Nuria believes in a "win-win" approach where everyone involved in a discussion learns from one another, reflecting a collaborative and open-minded personality.

She recently led the successful launch of Florettes new brand identity, a major project that was over a year in the making.

Personality Overview

Late Adopter

Process Oriented

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Brand Evolution
She recently led a comprehensive brand identity relaunch for Florette, highlighting her expertise in managing significant, long-term marketing projects.
Food Innovation
A key pillar of her strategy, she frequently discusses Florette's focus on innovation to meet consumer demands for new, healthy, and convenient products.
Industry Sustainability
Emphasizes that sustainability must be a core, transversal component in all of Florette's activities, from cultivation to final product.

Media Appearances

Nuria has no verified media appearances

Work History

6-2015
Directora de Marketing at Florette Ibérica
9-2011 - 5-2015
International Marketing Manager at Freixenet
3-2006 - 3-2012
International Business Manager at Freixenet
1-2005 - 2-2006
Sr. Brand Manager at Allied Domecq España
3-2003 - 12-2004
Brand Manager Ballantine's at Allied Domecq España

Education

1999 - 2000
Master from EADA Business School
1991 - 1997
Graduate from UB Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 26 Location : Zizur Mayor/Zizur Nagusia, Chartered Community of Navarre, Spain Job Level : N/A Designation : Directora de Marketing at Florette Ibérica
URL has been copied!

Insights For Selling To Nuria

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nuria is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Nuria

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Nuria move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Nuria take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Nuria

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.