Nuria Alias in

Nuria Alias

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Directora de Marketing at Florette Ibérica
📍 Zizur Mayor/Zizur Nagusia, Chartered Community of Navarre, Spain

Nuria is an experienced Marketing Director at Florette Ibérica, specializing in the food and beverages industry. A graduate of EADA Business School, she is recognized for her strategic thinking and significant drive. She has a demonstrated history of leading brand management, advertising, and market research to drive growth.

She is passionate about sharing experiences and learnings with others, particularly enjoying the company of curious people. Nuria believes in a "win-win" approach where everyone involved in a discussion learns from one another, reflecting a collaborative and open-minded personality.

She recently led the successful launch of Florettes new brand identity, a major project that was over a year in the making.

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Experience
26 Years
Current Role
Directora de Marketing
Location
Zizur Mayor/Zizur Nagusia, Chartered Community of Navarre, Spain
Personality Overview

How Nuria shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nuria cares about

Brand Evolution
She recently led a comprehensive brand identity relaunch for Florette, highlighting her expertise in managing significant, long-term marketing projects.
Food Innovation
A key pillar of her strategy, she frequently discusses Florette's focus on innovation to meet consumer demands for new, healthy, and convenient products.
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Career

Work history

6-2015
Directora de Marketing
Florette Ibérica
9-2011 - 5-2015
International Marketing Manager
Freixenet
3-2006 - 3-2012
International Business Manager
Freixenet
1-2005 - 2-2006
Sr. Brand Manager
Allied Domecq España
3-2003 - 12-2004
Brand Manager Ballantine's
Allied Domecq España
In the press

Media appearances

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Education
1999 - 2000
Master
EADA Business School
1991 - 1997
Graduate
UB Universitat de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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