Jorge Soto

Critic
DISC Type : C

Vicepresidente Financiero / CFO at Banco AV Villas

Colombia

Overview

Jorge Soto is the Financial Vice President and CFO at Banco AV Villas, bringing extensive experience from investment banking at Corficolombiana and as CEO of Rosales S. A. S. He holds a Master of International Business from Macquarie University and a certification as an AMV Director, underscoring his expertise in finance.

Beyond traditional finance, he co-founded and was the CFO of KERADERM, a biotechnology company that develops skin grafts for patients using their own cultured skin cells.

Personality Overview

Critic

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Investment Banking
He has significant experience in this area, having served as Executive Director of Investment Banking at Corficolombiana and Vice President at Invercor S. A. S. Banca de Inversión.
Biotechnology Ventures
He co-founded and acted as CFO for KERADERM, a biotech firm focused on creating skin grafts from cell cultures, blending his financial expertise with life sciences.
Corporate Finance
His current role as CFO of a major bank, Banco AV Villas, and previous senior financial positions demonstrate his deep expertise in corporate financial management and strategy.

Media Appearances

Jorge has no verified media appearances

Work History

10-2024
Vicepresidente Financiero / CFO at Banco AV Villas
8-2021 - 9-2024
Gerente General - CEO at Rosales S.A.S.
12-2017 - 7-2021
Director Ejecutivo de Banca de Inversion at Corficolombiana
1-2011 - 12-2017
Co-Founder - CFO at KERADERM
1-2001 - 12-2017
Vicepresident at Invercor S.A.S. Banca de Inversión

Education

2004 - 2005
Master of International Business from Macquarie University
1995 - 2000
Bachelor of Business Administration (B.B.A.) from CESA

More Information

Social Presence :

Prographics :

Exp : 26 Location : Colombia Job Level : Leadership Designation : Vicepresidente Financiero / CFO at Banco AV Villas
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jorge

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jorge take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jorge

Personality Compatibility


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