José Fernando Soriano Flores

Visionary
DISC Type : Ds

Director de riesgo, cobranza, riesgo de modelo y ciencia de datos at INVEX

Mexico City, Mexico

Overview

José Fernando Soriano Flores is a senior director at INVEX, leading the divisions of risk, collections, model risk, and data science. An Actuary by training from the Universidad Nacional Autónoma de México, his career is built on deep expertise in risk management, including previous leadership roles at BBVA Bancomer.

Beyond his corporate responsibilities, José Fernando shows a passion for education and his actuarial roots. He has created and published detailed video lectures on actuarial science, demonstrating a commitment to sharing knowledge and mentoring within his field of expertise. He maintains a strong connection to his alma mater, UNAM.

He has co-authored and published academic work on the application of statistics to consumer credit risk.

Personality Overview

Direct & Assertive

Big Vision Person

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Credit Risk Modeling
He co-authored a published article on applying statistical models to consumer credit risk, showcasing his deep expertise in the subject.
Data Science in Finance
His current role as a director at INVEX explicitly includes leadership over the data science division, indicating a focus on its practical application.
Actuarial Education
Demonstrates a passion for teaching by running a YouTube channel where he explains complex actuarial science and probability concepts.

Media Appearances

José has no verified media appearances

Work History

5-2021
Director de riesgo, cobranza, riesgo de modelo y ciencia de datos at INVEX
9-2011 - 8-2022
Director de Riesgo TDC at INVEX
6-2010 - 8-2011
Subdirector de Riesgo at BBVA Bancomer

Education

2000 - 2004
Actuario from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director de riesgo, cobranza, riesgo de modelo y ciencia de datos at INVEX
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Insights For Selling To José Fernando

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José Fernando is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from José Fernando

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will José Fernando move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can José Fernando take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And José Fernando

Personality Compatibility


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