José Luis Lapetra Fernández

Activist
DISC Type : Cd

Director de Logística y Control de Gestión at Coferdroza

Zaragoza, Aragon, Spain

Overview

José Luis Lapetra Fernández is a seasoned executive with over 25 years of experience leading logistics, finance, and management control. As Director at Coferdroza, a role he embraced as a new challenge in 2018, he leverages his expertise from a Masters in Supply Chain Direction. Colleagues describe him as enthusiastic, committed, and resolute.

Outside of his professional sphere, he shows a keen interest in macroeconomic trends, renewable energy, and Spanish politics, often sharing his analysis on these subjects. His stated personal goal is to become a better person every day and to be happy with his wife, reflecting a focus on personal growth and fulfillment.

His personal motto is a Latin phrase: "Recte facti fecisse merces est, " meaning "The reward for a thing well done is to have done it. "

Personality Overview

Meticulous

Observative

Logical And Quick

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Logistics & Sustainability
He believes sustainability is no longer a bonus but a decisive criterion for competitiveness, cost optimization, and customer loyalty in the logistics sector.
AI in Logistics
Actively participates in forums on the application of AI in logistics, highlighting the transition of technology from theory to tangible business results for Coferdroza.
Supply Chain Management
Holds a Master's degree in Supply Chain Direction from the prestigious Zaragoza Logistics Center and has over two decades of experience in the field.

Media Appearances

José has no verified media appearances

Work History

4-2025
Director de Logística y Control de Gestión at Coferdroza
6-2021 - 4-2025
Director de Logística, RR. HH. y Gestión at Coferdroza
6-2018 - 6-2021
Director de Logística y Control de Gestión at Coferdroza
1-2008 - 6-2018
Manager Control de Gestión, Chief Personnel Officer and Manager IT at DFGRUPO
1-2007 - 12-2007
Director Financiero at Empresa de construcción

Education

9-2022 - 5-2023
Programa Avanzado en CONSEJOS DE ADMINISTRACIÓN from Universidad Internacional de La Rioja
2019 - 2020
Máster en DIRECCIÓN DE SUPPLY CHAIN (MDSC) from Zaragoza Logistics Center

More Information

Social Presence :

Prographics :

Exp : 26 Location : Zaragoza, Aragon, Spain Job Level : Mid-senior Designation : Director de Logística y Control de Gestión at Coferdroza
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Insights For Selling To José Luis

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José Luis is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from José Luis

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will José Luis move?

  • They are neither the fastest decision makers nor the slowest.
  • Can José Luis take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And José Luis

Personality Compatibility


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