Daniel Sofer

Go-getter
DISC Type : d

Head of GTM at Rogo

New York City Metropolitan Area, United States

Overview

Daniel leads Go-to-Market strategy at Rogo, leveraging extensive experience in SaaS sales leadership from his time at Prime Trust and Rippling. He is a Santa Clara University alumnus, and colleagues consistently describe him as a competitive, innovative, and masterful sales leader who excels at closing deals and mentoring his team.

Based on his background, Daniel appears to have strong roots in the San Francisco Bay Area, having attended both high school and university there. He shows an interest in pioneering technology companies like Tesla, aligning with his professional focus on the disruptive fintech and crypto industries.

While at Zenefits, his performance was so exceptional that he earned four promotions in under two years.

Personality Overview

Challenger

Direct & Candid

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Go-to-Market Strategy
As Head of GTM for Rogo, his primary focus is on building and scaling the company's market presence and sales operations.
Fintech & Crypto
His senior leadership roles at Prime Trust and Block Fuel were centered on providing sales expertise to digital asset and crypto infrastructure firms.
SaaS Sales Leadership
He has a well-documented history of building and mentoring successful sales teams and is frequently praised for his leadership abilities.

Media Appearances

Daniel has no verified media appearances

Work History

6-2025
Head of GTM at Rogo
7-2023 - 6-2025
Co-Founder / Fractional VP of Sales at Block Fuel
11-2021 - 12-2023
Senior Vice President of Global Sales at Prime Trust
5-2021 - 11-2021
Director, Institutional Sales at Prime Trust
11-2019 - 5-2021
Sales at Rippling

Education

2008 - 2012
Bachelor of Science (BS) from Santa Clara University
2004 - 2008
Education details unavailable from Sir Francis Drake High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of GTM at Rogo
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Daniel

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Daniel take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Daniel

Personality Compatibility


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