Daniel Sofer in

Daniel Sofer

Go-getter · DISC type d
Head of GTM at Rogo
📍 New York City Metropolitan Area, United States

Daniel leads Go-to-Market strategy at Rogo, leveraging extensive experience in SaaS sales leadership from his time at Prime Trust and Rippling. He is a Santa Clara University alumnus, and colleagues consistently describe him as a competitive, innovative, and masterful sales leader who excels at closing deals and mentoring his team.

Based on his background, Daniel appears to have strong roots in the San Francisco Bay Area, having attended both high school and university there. He shows an interest in pioneering technology companies like Tesla, aligning with his professional focus on the disruptive fintech and crypto industries.

While at Zenefits, his performance was so exceptional that he earned four promotions in under two years.

Read the full overview →
Experience
8 Years
Current Role
Head of GTM
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Daniel shows up

Challenger
Direct & Candid
Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Daniel cares about

Go-to-Market Strategy
As Head of GTM for Rogo, his primary focus is on building and scaling the company's market presence and sales operations.
Fintech & Crypto
His senior leadership roles at Prime Trust and Block Fuel were centered on providing sales expertise to digital asset and crypto infrastructure firms.
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Career

Work history

6-2025
Head of GTM
Rogo
7-2023 - 6-2025
Co-Founder / Fractional VP of Sales
Block Fuel
11-2021 - 12-2023
Senior Vice President of Global Sales
Prime Trust
5-2021 - 11-2021
Director, Institutional Sales
Prime Trust
11-2019 - 5-2021
Sales
Rippling
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2012
Bachelor of Science (BS)
Santa Clara University
2004 - 2008
Education details unavailable
Sir Francis Drake High School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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