Daniel Sofer in

Daniel Sofer

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Head of GTM at Rogo
📍 New York City Metropolitan Area, United States

Daniel leads Go-to-Market strategy at Rogo, leveraging extensive experience in SaaS sales leadership from his time at Prime Trust and Rippling. He is a Santa Clara University alumnus, and colleagues consistently describe him as a competitive, innovative, and masterful sales leader who excels at closing deals and mentoring his team.

Based on his background, Daniel appears to have strong roots in the San Francisco Bay Area, having attended both high school and university there. He shows an interest in pioneering technology companies like Tesla, aligning with his professional focus on the disruptive fintech and crypto industries.

While at Zenefits, his performance was so exceptional that he earned four promotions in under two years.

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Experience
8 Years
Current Role
Head of GTM
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Daniel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daniel cares about

Go-to-Market Strategy
As Head of GTM for Rogo, his primary focus is on building and scaling the company's market presence and sales operations.
Fintech & Crypto
His senior leadership roles at Prime Trust and Block Fuel were centered on providing sales expertise to digital asset and crypto infrastructure firms.
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Career

Work history

6-2025
Head of GTM
Rogo
7-2023 - 6-2025
Co-Founder / Fractional VP of Sales
Block Fuel
11-2021 - 12-2023
Senior Vice President of Global Sales
Prime Trust
5-2021 - 11-2021
Director, Institutional Sales
Prime Trust
11-2019 - 5-2021
Sales
Rippling
In the press

Media appearances

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Education
2008 - 2012
Bachelor of Science (BS)
Santa Clara University
2004 - 2008
Education details unavailable
Sir Francis Drake High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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