José Madera

Sharpshooter
DISC Type : DC

Chief Marketing and Growth Officer at Lulo bank

Bogotá, Capital District, Colombia

Overview

José is a growth-focused executive with over 13 years of experience scaling fintech and tech companies in Latin America. As Chief Growth & Marketing Officer at Lulo, he leads user acquisition, monetization, and brand strategy. Colleagues describe him as a visionary, strategic, and exceptional leader.

Beyond his professional focus, José has a background in social communication and has taken courses on social transformation and global democracy. This suggests a deep interest in how communication and culture can create a broader impact on society, extending beyond corporate growth.

Unique fact: He is the winner of an award for a "Creative Strategy for Cultural Diffusion" from the Institute of Heritage and Culture of Cartagena.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Fintech Growth
Leads growth at Colombia's first digital bank and previously scaled other fintech products. He actively discusses challenges in fintech user acquisition and retention.
Go-To-Market Strategy
He recently shared an article on leveraging AI for deep research to enhance Go-To-Market strategies, showing an interest in innovative and efficient market entry.
Leadership Challenges
Participated in a podcast discussion about the specific leadership challenges faced by millennials in fast-growing fintech companies and achieving personal goals.

Media Appearances

José has no verified media appearances

Work History

4-2024
Chief Marketing and Growth Officer at Lulo bank
4-2023 - 3-2024
Head of Growth at Baubap
1-2022 - 4-2023
Growth and Digital Marketing Director at Tuya S.A
2-2020 - 1-2022
Growth Marketing Lead at Tuya S.A
2-2019 - 2-2020
Growth and digital Marketing Manager-Region at MileniumGroup -The Reputation Management Agency

Education

5-2022 - 10-2022
Master Ejectuvo from Fundación Universitaria CEIPA
7-2021 - 9-2021
Curso from INALDE Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bogotá, Capital District, Colombia Job Level : Leadership Designation : Chief Marketing and Growth Officer at Lulo bank
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Insights For Selling To José

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from José

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will José move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can José take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And José

Personality Compatibility


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