José Madera in

José Madera

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Chief Marketing and Growth Officer at Lulo bank
📍 Bogotá, Capital District, Colombia

José is a growth-focused executive with over 13 years of experience scaling fintech and tech companies in Latin America. As Chief Growth & Marketing Officer at Lulo, he leads user acquisition, monetization, and brand strategy. Colleagues describe him as a visionary, strategic, and exceptional leader.

Beyond his professional focus, José has a background in social communication and has taken courses on social transformation and global democracy. This suggests a deep interest in how communication and culture can create a broader impact on society, extending beyond corporate growth.

Unique fact: He is the winner of an award for a "Creative Strategy for Cultural Diffusion" from the Institute of Heritage and Culture of Cartagena.

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Experience
8 Years
Current Role
Chief Marketing and Growth Officer
Job Level
Leadership
Location
Bogotá, Capital District, Colombia
Personality Overview

How José shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics José cares about

Fintech Growth
Leads growth at Colombia's first digital bank and previously scaled other fintech products. He actively discusses challenges in fintech user acquisition and retention.
Go-To-Market Strategy
He recently shared an article on leveraging AI for deep research to enhance Go-To-Market strategies, showing an interest in innovative and efficient market entry.
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Career

Work history

4-2024
Chief Marketing and Growth Officer
Lulo bank
4-2023 - 3-2024
Head of Growth
Baubap
1-2022 - 4-2023
Growth and Digital Marketing Director
Tuya S.A
2-2020 - 1-2022
Growth Marketing Lead
Tuya S.A
2-2019 - 2-2020
Growth and digital Marketing Manager-Region
MileniumGroup -The Reputation Management Agency
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
5-2022 - 10-2022
Master Ejectuvo
Fundación Universitaria CEIPA
7-2021 - 9-2021
Curso
INALDE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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