José Martinho

Critic
DISC Type : C

Head of Engineering at ETHIACK

Portugal

Overview

José Martinho serves as the Head of Engineering and is a co-founder at Ethiack, a cybersecurity firm. With a Master of Science from Instituto Superior Técnico, he has grown from a developer role to leading the companys technical vision, focusing on combining automation with expert penetration testing.

His interests point towards a deep appreciation for specialized technology, evidenced by his participation in the Central-European Functional Programming Summer School. Professionally, he follows major tech and automotive innovators like Google and the BMW Group, suggesting an interest in high-performance engineering across industries.

Unique fact: As a co-founder, José helped lead Ethiack to win the 6th edition of the Protechting innovation program.

Personality Overview

Negotiator

Precise

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Cybersecurity Automation
As Head of Engineering at Ethiack, his core focus is blending automated vulnerability detection with human-led penetration testing to secure organizations.
AI in Security
He actively promotes Ethiack's "HackAIcon" event, demonstrating a clear professional interest in the intersection of artificial intelligence and cybersecurity.
Engineering Recruitment
His recent social media activity is focused on hiring for technical roles like QA Automation Engineer, indicating a priority on building and scaling his team.

Media Appearances

José has no verified media appearances

Work History

1-2025
Head of Engineering at ETHIACK
12-2022 - 1-2025
Full Stack Developer at ETHIACK
8-2020 - 3-2021
Web Developer at Freelance

Education

9-2020 - 10-2022
Master of Science - MS from Instituto Superior Técnico
10-2021 - 3-2022
Education details unavailable from Technical University of Munich

More Information

Social Presence :

Prographics :

Exp : 3 Location : Portugal Job Level : Mid-senior Designation : Head of Engineering at ETHIACK
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Insights For Selling To José

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from José

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will José move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can José take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And José

Personality Compatibility


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