Jos Van der Sterren

Commander
DISC Type : D

CEO at Centre of Expertise Leisure, Tourism and Hospitality

Breda-Tilburg Area, Netherlands

Overview

Jos van der Sterren is an international economist and the Director of the Centre of Expertise Leisure, Tourism and Hospitality (CELTH). With a background from Tilburg University, his expertise covers sustainable tourism, development finance, and the circular economy. Colleagues describe him as professional, creative, and enthusiastic.

He previously managed a credit fund for small enterprises in developing economies and directed a foundation to combat overindebtedness in microfinance.

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Sustainable Tourism
He leads CELTH to generate positive societal impact from tourism and has co-authored publications on creating sustainable supply chains in the travel industry.
Development Finance
His background includes managing credit facilities for MSMEs in developing countries and consulting for the East African Development Bank on financial inclusion.
Circular Economy
This is a core part of his expertise. He actively promotes and researches regenerative and circular business practices within the tourism sector.

Media Appearances

CELTH's new direction focuses on business and development. Featured in Centre of Expertise Leisure, Tourism and Hospitality (CELTH) – Official News

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New management at the Centre of Expertise in Leisure, Tourism & Hospitality (CELTH). Featured in Breda University of Applied Sciences (BUAS)

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Work History

12-2024
CEO at Centre of Expertise Leisure, Tourism and Hospitality
8-2021 - 3-2022
Senior Consultant HRM / Capacity Building at World Tourism Organization (UNWTO)
10-2020 - 9-2024
Program lead Research and Graduate School at Breda University of Applied Sciences
9-2018 - 8-2022
Visiting Lecturer at UET Italia
10-2017 - 9-2019
Teamleader Agrifinance Kenya at KfW

Education

1980 - 1989
Doctorandus/ Drs. from Tilburg University
2003 - 2004
Certificate from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Breda-Tilburg Area, Netherlands Job Level : Leadership Designation : CEO at Centre of Expertise Leisure, Tourism and Hospitality
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Insights For Selling To Jos

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jos is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jos

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jos move?

  • If convinced, they can reach decisions quite fast.
  • Can Jos take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jos

Personality Compatibility


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