José Villalba

Examiner
DISC Type : cs

Vice President and Special Advisor to the President at Wake Forest University

Winston-Salem, North Carolina, United States

Overview

José Villalba is the Vice President and Special Advisor to the President at Wake Forest University, where he also serves as a Professor of Counseling. His career is centered on fostering inclusive campus climates and advancing equity in higher education. He holds a PhD in Counselor Education from the University of Florida and is a licensed professional counselor in North Carolina.

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Higher Education Leadership
Serves in a cabinet-level role advising the university president on campus climate, community building, and strategic guidance, drawing from 14 years at Wake Forest.
Diversity & Inclusion
As the former Chief Diversity Officer, he has deep expertise in addressing issues of access and equity, multicultural competence, and supporting underrepresented students.
Student Mental Health
As a licensed professional counselor and professor of counseling, he has a professional and academic background in supporting student well-being and development.

Media Appearances

Town Hall with Dr. José Villalba, Wake Forest University. Featured in UERU

See Now

Work History

8-2025
Vice President and Special Advisor to the President at Wake Forest University
7-2011 - 8-2025
Vice President for Diversity and Inclusion, Chief Diversity Officer at Wake Forest University

Education

1997 - 2001
Doctor of Philosophy - PhD from University of Florida

More Information

Social Presence :

Prographics :

Exp : 14 Location : Winston-Salem, North Carolina, United States Job Level : Senior Designation : Vice President and Special Advisor to the President at Wake Forest University
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Insights For Selling To José

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from José

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will José move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can José take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And José

Personality Compatibility


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