Jose V.

Critic
DISC Type : C

Head of LATAM (Latin America) Content Operations at Chegg Inc.

Panama City, Panamá, Panama

Overview

Jose leads business development in the Americas for SANHA MACHINERY TECH, a manufacturer of excavator attachments. With over 20 years of experience in international growth, he also founded Neonom Digital Solutions, an agency focused on AI and automation. He holds a Masters in Economic and Financial Management.

He has a deep professional interest in the heavy equipment sector, following industry leaders like Caterpillar and Volvo Construction Equipment. He values authentic storytelling, recently reflecting on a three-year journey of resilience that was featured in an industry publication, showing a thoughtful and narrative-driven approach to business.

Unique fact: Jose simultaneously directs the Americas expansion for a Chinese heavy machinery company while running his own digital agency focused on strategic automation.

Personality Overview

Information Seeker

Critic

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

AI & Automation
His professional headline highlights "Driving Growth through Agentic AI & Workflow Optimization, " and his company, Neonom Digital Solutions, specializes in business process automation.
Heavy Equipment Industry
As a director at SANHA MACHINERY TECH and with stated interests in Caterpillar and Volvo, he is deeply embedded in the construction and industrial equipment sector.
LATAM Market Expansion
His current role covers the Americas from Canada to Argentina, and he previously served as the Head of LATAM Content Operations for Chegg Inc.

Media Appearances

Jose has no verified media appearances

Work History

1-2023 - 7-2023
Head of LATAM (Latin America) Content Operations at Chegg Inc.
3-2021
Founder & Chief Strategist at Neonom Digital Solutions
1-2010 - 12-2020
Managing Director at MS Latinoamerica, S.A.
1-2007 - 1-2010
Managing Director at Promotora del Alba, C.A.
SANHA MACHINERY TECH (SHANGHAI) CO.,LTD at Contract

Education

1994 - 1998
Bachelor of Science - BS from Florida Atlantic University - College of Business
10-2003 - 7-2004
Master in Economic and Financial Management from Fundesem Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Panama City, Panamá, Panama Job Level : Leadership Designation : Head of LATAM (Latin America) Content Operations at Chegg Inc.
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Insights For Selling To Jose

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jose

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jose move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jose take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jose

Personality Compatibility


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