Jos Willard in

Jos Willard

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Creator, Founder and Host at Profit For Coaches
📍 United States

Jos Willard is a veteran and advisor who specializes in exit, succession, and transition planning for established business owners. He is an Advanced Profit First Professional and holds a Book Yourself Solid® license. People who have worked with him often describe him as an excellent, results-driven, and selfless coach and mentor.

Outside of his professional life, Jos identifies as a husband, father, and member of the LDS community. He values having a business that allows him the freedom to do more with his life than just work, emphasizing that a business should not require constant attention from its owner.

He was honored as the Contributor of the Year by the global organization Profit First Professionals for his significant contributions to the community.

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Experience
26 Years
Current Role
Creator, Founder and Host
Job Level
Senior
Location
United States
Personality Overview

How Jos shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jos cares about

Business Transitions
His core focus is advising business owners on major changes like selling, succession planning, or restructuring their role to regain freedom.
Profit First Method
As an advanced certified coach, he is a strong advocate for the Profit First methodology to ensure business owners are paid what they are worth.
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Career

Work history

4-2020 - 10-2023
Creator, Founder and Host
Profit For Coaches
11-2017
Profit Advisor - Advanced Certified Coach - National Lead
Profit First Professionals- It's your business. Shouldn't your profit come first?
1-2011 - 10-2017
Area Director Consultant | Regional Trainer
BNI Alberta South
2001
Founder / Advisor
Jos Willard Coaching and Consulting
12-1994 - 4-1998
Infantry, Airborne, Training Coordinator/Counselor
U.S. Army
In the press

Media appearances

Profit Flow for Coaching & Training Companies, with Jos Willard. Featured in Spotify (Profit For Coaches)
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Education
2013 - 2016
Strategic Intervention
Robbins-Madanes Training Centre
2011 - 2017
Relationship Coaching Skills
Relationship Coaching Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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