Jos Willard

Trailblazer
DISC Type : DI

Creator, Founder and Host at Profit For Coaches

United States

Overview

Jos Willard is a veteran and advisor who specializes in exit, succession, and transition planning for established business owners. He is an Advanced Profit First Professional and holds a Book Yourself Solid® license. People who have worked with him often describe him as an excellent, results-driven, and selfless coach and mentor.

Outside of his professional life, Jos identifies as a husband, father, and member of the LDS community. He values having a business that allows him the freedom to do more with his life than just work, emphasizing that a business should not require constant attention from its owner.

He was honored as the Contributor of the Year by the global organization Profit First Professionals for his significant contributions to the community.

Personality Overview

Assertive

Charismatic

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Business Transitions
His core focus is advising business owners on major changes like selling, succession planning, or restructuring their role to regain freedom.
Profit First Method
As an advanced certified coach, he is a strong advocate for the Profit First methodology to ensure business owners are paid what they are worth.
Skilled Trades
He has recently expressed concern about the labor shortage in skilled trades and advocates for these well-paying careers.

Media Appearances

Profit Flow for Coaching & Training Companies, with Jos Willard. Featured in Spotify (Profit For Coaches)

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Work History

4-2020 - 10-2023
Creator, Founder and Host at Profit For Coaches
11-2017
Profit Advisor - Advanced Certified Coach - National Lead at Profit First Professionals- It's your business. Shouldn't your profit come first?
1-2011 - 10-2017
Area Director Consultant | Regional Trainer at BNI Alberta South
2001
Founder / Advisor at Jos Willard Coaching and Consulting
12-1994 - 4-1998
Infantry, Airborne, Training Coordinator/Counselor at U.S. Army

Education

2013 - 2016
Strategic Intervention from Robbins-Madanes Training Centre
2011 - 2017
Relationship Coaching Skills from Relationship Coaching Academy

More Information

Social Presence :

Prographics :

Exp : 26 Location : United States Job Level : Senior Designation : Creator, Founder and Host at Profit For Coaches
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Insights For Selling To Jos

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jos is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jos

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jos move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Jos take some risk or not?

  • They can take risks if necessary.

You And Jos

Personality Compatibility


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