Jose Antonio Alvarez Jiménez

Critic
DISC Type : C

Director comercial y de marketing at PETSELECT SA

Boiro, Galicia, Spain

Overview

Jose Antonio is the Commercial Director at PETSELECT with over 28 years of experience in the pet care and animal nutrition industry, including a 16-year tenure at Royal Canin. An alumnus of IESE Business School, he is described by colleagues as a strategic, analytical, and committed leader.

Outside of his direct responsibilities, he is characterized as an approachable, friendly, and loyal professional who values teamwork and perseverance. His interests appear to extend to the management and innovation principles of large-scale corporations like General Electric and IBM, suggesting a focus on proven business strategies.

He is championing a move towards greater sustainability within the pet food industry as part of his companys core value proposition.

Personality Overview

Negotiator

Objective Thinker

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Pet Industry Strategy
His career is dedicated to commercial strategy and business development within the pet care sector, with leadership roles at PETSELECT and Royal Canin.
Indirect Sales Channels
He has a proven history of driving business growth through management of distributors, specialized retailers, key accounts, and e-commerce platforms.
Team Leadership
Praised for his leadership and motivational skills, he has successfully managed large, cross-functional teams and fosters a culture of commitment and teamwork.

Media Appearances

Jose has no verified media appearances

Work History

9-2025
Director comercial y de marketing at PETSELECT SA
1-2022 - 9-2025
Marketing Director PETSELECT S.A & Sales Director Premium Brands at PETSELECT SA
2017
Marketing and Sales Director at PETSELECT S.A (JEALSA PET DIVISION) at JEALSA
6-2013 - 2016
Commercial Director. Independent Dealers Channel. Spain at Royal Canin Iberica
9-2007 - 5-2013
Commercial Director Spain at Royal Canin Iberica

Education

2015 - 2016
PDG - General Management Program - Programa de Dirección General from IESE Business School
GEAR - High Performing Team Management - Gestión de Equipos de Alto Rendimiento from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 35 Location : Boiro, Galicia, Spain Job Level : Mid-senior Designation : Director comercial y de marketing at PETSELECT SA
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Insights For Selling To Jose Antonio

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose Antonio is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jose Antonio

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jose Antonio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jose Antonio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jose Antonio

Personality Compatibility


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