Jose Cabanin

Energizer
DISC Type : I

Vice President - International Sales & Marketing at Rosina Food Products, Inc.

Roselle, Illinois, United States

Overview

Jose Cabanin is a global sales executive specializing in international business development and market entry for the CPG, food, and medical supply industries. A graduate of the University of Illinois Chicago, he is known for being a creative and resourceful leader. People who have worked with him describe him as strategic, creative, and an expert at building relationships.

With a multicultural background, Jose is fluent in English, Spanish, and Italian, and also has a working knowledge of French and Portuguese. This linguistic skill allows him to build strong customer relationships across diverse global markets. His interests include following developments related to his alma mater, the University of Illinois Chicago.

He is a multicultural professional fluent in three languages with a working knowledge of two others, facilitating business across Europe and Latin America.

Personality Overview

Relationship Oriented

Enthusiastic

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

International Market Entry
His career is defined by successfully building and growing businesses in new international markets through various platform models like distributors, licensees, and joint ventures.
CPG Business Growth
He has extensive executive experience growing sales for major CPG companies in sectors like food, snacks, housewares, and medical supplies.
Building Global Relationships
Described as "culturally comfortable" and the best at building customer relationships in global markets, leveraging his multicultural background and language skills.

Media Appearances

Jose has no verified media appearances

Work History

8-2013
Vice President - International Sales & Marketing at Rosina Food Products, Inc.
4-2008 - 12-2012
Vice President, International Sales at John B. Sanfilippo & Son, Inc.
2004 - 2008
Vice President - International Division at Home Products International
1999 - 2004
Senior Vice President at Medline Industries
1996 - 1999
Director, Sales and Marketing - International at Tenex Corporation | Acquired by Newell Rubermaid and Home Products International

Education

Bachelor of Science (BS) from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 39 Location : Roselle, Illinois, United States Job Level : Senior Designation : Vice President - International Sales & Marketing at Rosina Food Products, Inc.
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Insights For Selling To Jose

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jose

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jose move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jose take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jose

Personality Compatibility


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