Jose Gomez Cueto

Sharpshooter
DISC Type : CD

General Manager - Small and Medium Business at Microsoft

Redmond, Washington, United States

Overview

Jose is the General Manager for Microsofts Small and Medium Business in the Americas, responsible for driving growth in AI cloud services like Azure and Copilot. With over 25 years in tech, he has expertise in sales and marketing and holds an executive education from Northwesterns Kellogg School. Colleagues describe him as "detailed oriented, " "committed, " and a "great team player. "

His passion for small businesses is deeply personal, inspired by his father, a shoemaker in Chile. This background fuels his mission to empower entrepreneurs with technology. As a Seattle-area local, he often engages with and highlights the role of small businesses within the community, sharing personal stories and insights.

His dedication to supporting small and medium-sized businesses stems from watching his father run his own shoemaking business in Chile.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They like to move fast and expect the same from others.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

AI for SMBs
He consistently focuses on how organizations can move from AI curiosity to AI ROI, specifically mentioning Microsoft Copilot and Azure for small and medium businesses.
Empowering Entrepreneurs
His passion is rooted in his personal story about his father's shoemaking business in Chile, which drives his mission to support small business owners.
Channel Partner Success
His previous roles involved leading go-to-market strategies for partners, including distributors and managed service providers, to better serve the SMB segment.

Media Appearances

Jose Gomez Cueto - Microsoft Ignite Speaker Profile. Featured in Microsoft Ignite

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Jose Gomez Cueto, Author at Microsoft in Business Blogs. Featured in Microsoft in Business Blog

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FY24 Microsoft AI & Cloud Summit for SMB Partners. Featured in YouTube

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Work History

11-2022
General Manager - Small and Medium Business at Microsoft
12-2019 - 11-2022
Sr. Director – Small, Medium Business Segment Leader – United States at Microsoft
7-2017 - 12-2019
Director – SMB Partners Go To Market – US Subsidiary at Microsoft
11-2012 - 2-2016
Director- Operator Business Cloud Services Sales – World Wide at Microsoft
7-2011 - 10-2012
Group Product Manager - Office for Small & Medium Size Business – World Wide - Office Division at Microsoft

Education

2002 - 2010
Executive Education from Northwestern University - Kellogg School of Management
Executive MBA Candidate from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : 17 Location : Redmond, Washington, United States Job Level : Senior Designation : General Manager - Small and Medium Business at Microsoft
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Insights For Selling To Jose

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jose

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jose move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jose take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jose

Personality Compatibility


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