Jose Luis Lugo in

Jose Luis Lugo

Evaluator · DISC type DSC
Director of HR Digital Transformation at Traxión
📍 Mexico City, Mexico

Jose Luis Lugo is the Director of HR Digital Transformation at Traxión, where he leads the implementation of technology and Generative AI to optimize HR processes. His career includes senior HR and talent acquisition roles at major companies like El Palacio de Hierro, Aeromexico, and Walmart.

Colleagues consistently describe him as a data-minded, pragmatic, and transformational leader. He is recognized for his commitment to innovation, his focus on results, and his ability to develop new ways of working while supporting his teams growth.

He graduated with honors from Universidad Iberoamericana with a Bachelors in Business Administration.

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Current Role
Director of HR Digital Transformation
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How Jose shows up

Thorough Evaluator
Hard To Convince
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Jose cares about

HR Digital Transformation
His current role and recent experience are centered on re-engineering HR processes through technology, automation, digitalization, and business intelligence reporting to drive efficiency.
Generative AI in HR
He is actively leading the deployment of Generative Artificial Intelligence across all areas of Human Resources to improve customer satisfaction and reduce turnaround times.
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Career

Work history

Director of HR Digital Transformation
Traxión
Director of HR Digital Transformation & Talent Acquisition
El Palacio de Hierro
Deputy Director of Talent Acquisition
Aeromexico
Deputy Director of HR Shared Services Operations (HRSS-TAO) for LatAm
Citi
Deputy Director Talent Acquisition and Onboarding for Walmart Mexico and Central America
Walmart
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2007
Bachelor of Business Administration (B.B.A.)
Universidad Iberoamericana, Ciudad de México
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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