Jose Luis Lugo in

Jose Luis Lugo

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Director of HR Digital Transformation at Traxión
📍 Mexico City, Mexico

Jose Luis Lugo is the Director of HR Digital Transformation at Traxión, where he leads the implementation of technology and Generative AI to optimize HR processes. His career includes senior HR and talent acquisition roles at major companies like El Palacio de Hierro, Aeromexico, and Walmart.

Colleagues consistently describe him as a data-minded, pragmatic, and transformational leader. He is recognized for his commitment to innovation, his focus on results, and his ability to develop new ways of working while supporting his teams growth.

He graduated with honors from Universidad Iberoamericana with a Bachelors in Business Administration.

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Current Role
Director of HR Digital Transformation
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Priorities

Topics Jose cares about

HR Digital Transformation
His current role and recent experience are centered on re-engineering HR processes through technology, automation, digitalization, and business intelligence reporting to drive efficiency.
Generative AI in HR
He is actively leading the deployment of Generative Artificial Intelligence across all areas of Human Resources to improve customer satisfaction and reduce turnaround times.
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Career

Work history

Director of HR Digital Transformation
Traxión
Director of HR Digital Transformation & Talent Acquisition
El Palacio de Hierro
Deputy Director of Talent Acquisition
Aeromexico
Deputy Director of HR Shared Services Operations (HRSS-TAO) for LatAm
Citi
Deputy Director Talent Acquisition and Onboarding for Walmart Mexico and Central America
Walmart
In the press

Media appearances

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Education
2001 - 2007
Bachelor of Business Administration (B.B.A.)
Universidad Iberoamericana, Ciudad de México
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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