R. Edward Novicelli

Trailblazer
DISC Type : DI

Distributor Co-Principal at T Max Medical LLC

Cheshire, Connecticut, United States

Overview

R. Edward Novicelli is a sales leader in Orthopedics and Spine and the founder of T-Max Medical. With an engineering background from Northeastern University, he leverages AI and data to improve mobility through medical devices. Colleagues describe him as hard-working, professional, and well-networked, with a track record of driving significant sales growth.

Outside of his professional life, he is a science fiction fan and shows pride in his Northeastern University roots by promoting the work of fellow alumni. He is also a vocal advocate for mental health awareness, sharing personal reflections and encouraging open conversation on the topic.

He brands himself as "The Sales Viking in Orthopedics & Spine. "

Personality Overview

Values Relationships

Assertive

Friendly But Fast

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Spinal Oncology Tech
He distributes specialized spinal hardware, BLACK ARMOR, which is specifically designed for oncology patients, indicating deep expertise in this niche and critical medical area.
AI in Medical Sales
His professional headline mentions leveraging "AI & Data → Improving Life Through Mobility" and he is certified in using AI and automation to enhance sales strategy.
Distributor Management
His experience includes recruiting, training, and managing national distributor networks, leading to significant sales increases in his previous roles.

Media Appearances

R. has no verified media appearances

Work History

11-2011
Distributor Co-Principal at T Max Medical LLC
12-2023 - 1-2025
Chief Sales Officer (CSO) at ALM Ortho, Inc.
6-2017 - 2-2020
Regional Sales Manager at Burst Biologics
7-2015 - 6-2017
Sales Manager/ Account Manager at Projects Inc.
5-2014 - 5-2015
Sales Manager at Northeast CNC

Education

1984 - 1989
BS from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cheshire, Connecticut, United States Job Level : N/A Designation : Distributor Co-Principal at T Max Medical LLC
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Insights For Selling To R. Edward

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with R. Edward is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from R. Edward

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will R. Edward move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can R. Edward take some risk or not?

  • If necessary, they will be ready to take risks.

You And R. Edward

Personality Compatibility


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