R. Edward Novicelli in

R. Edward Novicelli

Trailblazer · DISC type DI
Distributor Co-Principal at T Max Medical LLC
📍 Cheshire, Connecticut, United States

R. Edward Novicelli is a sales leader in Orthopedics and Spine and the founder of T-Max Medical. With an engineering background from Northeastern University, he leverages AI and data to improve mobility through medical devices. Colleagues describe him as hard-working, professional, and well-networked, with a track record of driving significant sales growth.

Outside of his professional life, he is a science fiction fan and shows pride in his Northeastern University roots by promoting the work of fellow alumni. He is also a vocal advocate for mental health awareness, sharing personal reflections and encouraging open conversation on the topic.

He brands himself as "The Sales Viking in Orthopedics & Spine. "

Read the full overview →
Experience
9 Years
Current Role
Distributor Co-Principal
Location
Cheshire, Connecticut, United States
Personality Overview

How R. shows up

Values Relationships
Assertive
Friendly But Fast

They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Priorities

Topics R. cares about

Spinal Oncology Tech
He distributes specialized spinal hardware, BLACK ARMOR, which is specifically designed for oncology patients, indicating deep expertise in this niche and critical medical area.
AI in Medical Sales
His professional headline mentions leveraging "AI & Data → Improving Life Through Mobility" and he is certified in using AI and automation to enhance sales strategy.
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Career

Work history

11-2011
Distributor Co-Principal
T Max Medical LLC
12-2023 - 1-2025
Chief Sales Officer (CSO)
ALM Ortho, Inc.
6-2017 - 2-2020
Regional Sales Manager
Burst Biologics
7-2015 - 6-2017
Sales Manager/ Account Manager
Projects Inc.
5-2014 - 5-2015
Sales Manager
Northeast CNC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1984 - 1989
BS
Northeastern University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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